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Consumercentric Automation

Use of smart tech becomes more about lifestyle than function

Implications - Social media has ushered the world into an age of consumercentricity where lifestyle reigns supreme. This lifestyle-focused approach has changed consumer expectations of businesses across industries and is impacting the way they view technology. The question of how dense technologies such as blockchain or IoT will enter into people's everyday lives is answered in more consumercentric applications that enhance natural consumer behavior, as opposed to serving pragmatic functionalities.
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
53,496 Total Clicks
Jul 17 - Jun 18
Fresh and Warm
TechMarketingBranding
Featured Examples
Song-Sharing Beer Bottles - The Newest Alcohol-Free Bottles of Miller Beer Instantly Share Music
SCORE 8.2
This Year and Hot 4,012 Clicks Pub: Jul 25, 17
Song-Sharing Beer Bottles
The Newest Alcohol-Free Bottles of Miller Beer Instantly Share Music
Those who love both music and beer will take delight in interacting with the new, limited-edition alcohol-free Miller beer bottles. For the summer, Miller Alcohol Free bottles with NFC chips are... [More]
Editable Slogan Apparel - The dirstuff Smart T-Shirt Lets You Customize the Style However You Want
SCORE 8.9
This Quarter and V. Hot 885 Clicks Pub: Mar 30, 18
Editable Slogan Apparel
The dirstuff Smart T-Shirt Lets You Customize the Style However You Want
Customization in fashion has become a popular capability that offers clear benefits to consumers, which is seeing brands respond with new options like the dirstuff Smart T-Shirt. Developed as an... [More]
Responsive Beer Labels - This Smart Beer Label Provides Tailored Interactions Based on One's Mood
SCORE 7.6
Recent and Hot 73 Clicks Pub: Jun 11, 18
Responsive Beer Labels
This Smart Beer Label Provides Tailored Interactions Based on One's Mood
Multi-Color Corporation and Talkin’ Things came together as the first IoT packaging platform providers to combine Augmented Reality and NFC technology in a smart beer label for an enhanced... [More]
Blockchain-Powered Travel Services - Cool Cousin Aims to Be the First Blockchain P2P Travel Agency
SCORE 6
This Quarter and Warm 166 Clicks Pub: Apr 26, 18
Blockchain-Powered Travel Services
Cool Cousin Aims to Be the First Blockchain P2P Travel Agency
The Cool Cousin travel app is positioning itself to be the first P2P travel agency through the implementation of blockchain technology. The app currently functions as a VC-backed travel platform... [More]
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