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Consumercentric Automation

Use of smart tech becomes more about lifestyle than function

Implications - Social media has ushered the world into an age of consumercentricity where lifestyle reigns supreme. This lifestyle-focused approach has changed consumer expectations of businesses across industries and is impacting the way they view technology. The question of how dense technologies such as blockchain or IoT will enter into people's everyday lives is answered in more consumercentric applications that enhance natural consumer behavior, as opposed to serving pragmatic functionalities.
Workshop Question - What is one part of your product or service that could be simplified?
Trend Themes
1. Consumercentricity - The shift towards lifestyle-focused consumercentricity is driving the development of more consumer-enhancing technologies.
2. Blockchain Integration - The integration of blockchain technology into various industries is disrupting the traditional business models and creating opportunities for more P2P interactions.
3. Personalization - Advancements in machine learning, IoT, and the cloud are enabling more personalized experiences for consumers, from dynamic pricing to tailored product interactions.
Industry Implications
1. Marketing and Advertising - Consumercentricity and personalization trends offer opportunities for businesses in the marketing and advertising industry to create tailored experiences for customers.
2. Travel and Tourism - The integration of blockchain technology into the travel industry offers opportunities for disruptive innovation in P2P travel services.
3. Package Design and Labeling - Technological advancements in smart packaging and labeling, such as responsive beer labels and personalized product codes, offer opportunities for enhancing customer engagement and retention.
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
126,374 Total Clicks
Date Range:
Jul 17 — Jun 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

All-In-One Product Codes
All-In-One Product Codes
GS1 is Using Machine Learning, Blockchain & the Cloud for Personalization
The most well-known symbol of GS1, a global standards organization, is the barcode but GS1 is looking to improve the future of packaging in collaboration with ‘EVRYTHNG.’ on a “One... MORE
Song-Sharing Beer Bottles
Song-Sharing Beer Bottles
The Newest Alcohol-Free Bottles of Miller Beer Instantly Share Music
Those who love both music and beer will take delight in interacting with the new, limited-edition alcohol-free Miller beer bottles. For the summer, Miller Alcohol Free bottles with NFC chips are... MORE
Editable Slogan Apparel
Editable Slogan Apparel
The dirstuff Smart T-Shirt Lets You Customize the Style However You Want
Customization in fashion has become a popular capability that offers clear benefits to consumers, which is seeing brands respond with new options like the dirstuff Smart T-Shirt. Developed as an... MORE
play_circle_filled Responsive Beer Labels
Responsive Beer Labels
This Smart Beer Label Provides Tailored Interactions Based on One's Mood
Multi-Color Corporation and Talkin’ Things came together as the first IoT packaging platform providers to combine Augmented Reality and NFC technology in a smart beer label for an enhanced... MORE
Blockchain-Powered Travel Services
Blockchain-Powered Travel Services
Cool Cousin Aims to Be the First Blockchain P2P Travel Agency
The Cool Cousin travel app is positioning itself to be the first P2P travel agency through the implementation of blockchain technology. The app currently functions as a VC-backed travel platform... MORE

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