Category
Lifestyle
Assisted Choices
Trend cluster
Category
Consumercentric
Automation
Use of smart tech becomes more about lifestyle than function.
5.6
Trend score
Trend
What is the Consumercentric Automation trend?
Consumercentric Automation: Social media has ushered the world into an age of consumercentricity where lifestyle reigns supreme. This lifestyle-focused approach has changed consumer expectations of businesses across industries and is impacting the way they view technology. The question of how dense technologies such as blockchain or IoT will enter into people's everyday lives is answered in more consumercentric applications that enhance natural consumer behavior, as opposed to serving pragmatic functionalities.
Trend themes
Themes within the Consumercentric Automation trend
Three behaviours holding the trend together01
Consumercentricity
The shift towards lifestyle-focused consumercentricity is driving the development of more consumer-enhancing technologies.
02
Blockchain Integration
The integration of blockchain technology into various industries is disrupting the traditional business models and creating opportunities for more P2P interactions.
03
Personalization
Advancements in machine learning, IoT, and the cloud are enabling more personalized experiences for consumers, from dynamic pricing to tailored product interactions.
Industry implications
What the Consumercentric Automation trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
Consumercentricity and personalization trends offer opportunities for businesses in the marketing and advertising industry to create tailored experiences for customers.
For
Travel and Tourism
The integration of blockchain technology into the travel industry offers opportunities for disruptive innovation in P2P travel services.
For
Package Design and Labeling
Technological advancements in smart packaging and labeling, such as responsive beer labels and personalized product codes, offer opportunities for enhancing customer engagement and retention.
Workshop question
What is one part of your product or service that could be simplified?
Trend signals
Trend signals for Consumercentric Automation
Trend score 5.6 out of 10, from popularity 90%, activity 71%, freshness 8%.
Popularity90%
Activity71%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Consumercentric Automation trend
5 featured examples from Jul 25, 2017 to Jun 12, 2018CategoryMarketing
All-In-One Product Codes
GS1 is Using Machine Learning, Blockchain & the Cloud for Personalization
Smart packaging and dynamic pricing could disrupt traditional retail models and improve customer loyalty.
CategoryTech
Song-Sharing Beer Bottles
The Newest Alcohol-Free Bottles of Miller Beer Instantly Share Music
Opportunity for breweries to differentiate their products and increase consumer engagement with interactive beer bottle experiences.
CategoryArt & Design
Editable Slogan Apparel
The dirstuff Smart T-Shirt Lets You Customize the Style However You Want
The customizable fashion trend offers fashion retailers the chance to tap into the growing demand for personalized products and differentiate themselves in the market.
CategoryLifestyle
Responsive Beer Labels
This Smart Beer Label Provides Tailored Interactions Based on One's Mood
The application of augmented reality and NFC technology in the beer industry showcases potential opportunities for disruptive packaging solutions within the beverage sector.
CategoryTech
Blockchain-Powered Travel Services
Cool Cousin Aims to Be the First Blockchain P2P Travel Agency
Blockchain-powered travel services offer a new layer of security and personalization to the traditional travel experience, creating opportunities for disruption and innovation in…
