Brands pair nostalgia and dining to entice responsibility-averse Millennials
Implications - For many Millennials, restaurants and events that layer elements of adulthood, experiential dining and nostalgia provide an escape from the stresses of life as a grown-up. While Millennial consumption has been known to contribute to the demise of fast-casual dining, these organizations allow patrons to reminisce about simpler times while simultaneously indulging in privileges that can only be afforded through adulthood.
Workshop Question - How can your brand cater to your consumers through a sense of nostalgia and indulgence?
Trend Themes
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Nostalgia Dining — Restaurants and events that layer elements of adulthood, experiential dining and nostalgia provide an escape from stress for Millennials.
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Interactive Entertainment — Game-based dining experiences, arcade bars, and snack-dispensing machines provide a unique interactive entertainment element to customers.
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Novel Food and Beverage Experiences — Funhouse-style vegan eateries and Hello Kitty Grand Cafe serve unique food and drink offerings and create site-specific exclusive creations to satisfy customers' desire for novel experiences.
Industry Implications
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Food and Beverage — Trends in novel food and beverage experiences are increasingly popular for businesses. There is an opportunity to create unique dining experiences for customers using nostalgia, interactive entertainment, and fun novelties.
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Entertainment and Gaming — Interactive game-based dining experiences are disrupting traditional nightlife. There is an opportunity to create entertainment experiences by integrating games into dining spaces, as well as creating snack-dispensing video game machines.
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Retail and Hospitality — Sites like SHOWFIELDS offer a unique approach to retail, combining it with food and beverage experiences. Businesses using these sites have opportunities to test new menu items and engage with a diverse customer base.
4 Featured, 36 Examples:
89,768 Total Clicks
Date Range:
Feb 18 — Dec 18
Trending:
Average
Consumer Insight Topics:
