Brands pair nostalgia and dining to entice responsibility-averse Millennials
Implications - For many Millennials, restaurants and events that layer elements of adulthood, experiential dining and nostalgia provide an escape from the stresses of life as a grown-up. While Millennial consumption has been known to contribute to the demise of fast-casual dining, these organizations allow patrons to reminisce about simpler times while simultaneously indulging in privileges that can only be afforded through adulthood.
Workshop Question - How can your brand cater to your consumers through a sense of nostalgia and indulgence?
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Feb 18 — Dec 18
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