Imitation Detection

New innovations empower consumers to ensure they receive quality products

Implications - Busineses are creating tools that protect small brands and individuals against counterfeit production and purchasing. These tools work to protect artists and creators from the theft of their designs, while empowering consumers and providing them with some autonomy throughout the purchase journey.

Workshop Question - How could your brand better empower it consumers throughout the purchase journey?
SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
80,770 Total Clicks
Jun 17 - Jun 18
This Year and Mild
Tech
Featured Examples
Counterfeit Bag-Detecting Devices - The 'Entrupy' Camera Can Detect a Fake Purse in 15 Seconds
SCORE 8
Hot 3,973 Clicks Pub: Sep 7, 17
Counterfeit Bag-Detecting Devices
The 'Entrupy' Camera Can Detect a Fake Purse in 15 Seconds
Over 90% of Louis Vuitton bags listed on eBay are counterfeit, and while some feature deviations noticeable to the average designer label connoisseur, others feature a nearly identical facade that... [More]
Anti-Counterfeit Beauty Labels - Avery Dennison's Labels Offer Counterfeit & Inventory Solutions
SCORE 4.2
This Year and Average 221 Clicks Pub: Apr 12, 18
Anti-Counterfeit Beauty Labels
Avery Dennison's Labels Offer Counterfeit & Inventory Solutions
Avery Dennison introduced ultra high frequency (UHF) radio frequency ID (RFID) inlay and labels as a means of offering solutions for the world of beauty, specifically to do with low stock visibility,... [More]
Counterfeit-Detecting Apps - 'Peeke' Protects Brands and Consumers Using Blockchain Technology
SCORE 4.3
This Year and Average 108 Clicks Pub: Jun 14, 18
Counterfeit-Detecting Apps
'Peeke' Protects Brands and Consumers Using Blockchain Technology
Brands and consumers alike are hit hard by counterfeit goods, but Peeke is an app that is out to protect both parties by detecting whether or not a product is as genuine as it claims to be. Peeke... [More]
Fake Product Investigation Platforms - The AllVirtuous Investigation Software Helps Global brands
SCORE 1.4
Untested 108 Clicks Pub: Jun 5, 17
Fake Product Investigation Platforms
The AllVirtuous Investigation Software Helps Global brands
This platform for on demand investigation software helps find counterfeit products. AllVirtuous is a crowdsourced app that targets the grey market by monitoring unusual activity within supply chains.... [More]
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