Category
Tech
Delegated Interfaces
Trend cluster
Category
Imitation
Detection
New innovations empower consumers to ensure they receive quality products.
3.0
Trend score
Trend
What is the Imitation Detection trend?
Imitation Detection: Busineses are creating tools that protect small brands and individuals against counterfeit production and purchasing. These tools work to protect artists and creators from the theft of their designs, while empowering consumers and providing them with some autonomy throughout the purchase journey.
Trend themes
Themes within the Imitation Detection trend
Three behaviours holding the trend together01
Anti-Counterfeiting Technology
Businesses are developing new technologies to identify counterfeit products, including fake product investigation platforms, counterfeit bag-detecting devices, and anti-counterfeit beauty labels.
02
Blockchain-Based Verification
Apps like Peeke are utilizing blockchain technology to verify the authenticity of luxury products, creating opportunities for innovative blockchain-based verification systems in various industries.
03
Elevated Consumer Autonomy
With the rise of anti-counterfeiting technologies, consumers are empowered to validate the authenticity of products, creating opportunities for businesses to leverage consumer autonomy to build trust and confidence in their products.
Industry implications
What the Imitation Detection trend means for industry
Where the trend changes the playbookFor
Luxury Goods
Luxury goods industries can leverage anti-counterfeiting technologies and blockchain-based verification systems to protect their brands and products while increasing consumer trust in their authenticity.
For
Fashion
Anti-counterfeiting technologies and blockchain-based verification systems provide fashion brands with tools to monitor supply chains and prevent loss of sales from counterfeit products.
For
Beauty
Beauty industries can utilize anti-counterfeit beauty labels to prevent low stock visibility, counterfeiting, and out-of-stock SKUs, thereby improving inventory management and enhancing consumer confidence in product authenticity.
Workshop question
How could your brand better empower it consumers throughout the purchase journey?
Trend signals
Trend signals for Imitation Detection
Trend score 3.0 out of 10, from popularity 41%, activity 39%, freshness 8%.
Popularity41%
Activity39%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Imitation Detection trend
4 featured examples from Jun 5, 2017 to Jun 14, 2018CategoryTech
Counterfeit Bag-Detecting Devices
The 'Entrupy' Camera Can Detect a Fake Purse in 15 Seconds
The luxury goods industry can benefit greatly from the development and implementation of portable counterfeit detection technology, as it could increase customer trust and safegua…
CategoryFashion
Anti-Counterfeit Beauty Labels
Avery Dennison's Labels Offer Counterfeit & Inventory Solutions
The UHF RFID labels are disrupting the beauty industry, providing solutions for low stock visibility, counterfeiting, and out-of-stock SKUs, as well as new opportunities for consu…
CategoryTech
Counterfeit-Detecting Apps
'Peeke' Protects Brands and Consumers Using Blockchain Technology
Opportunity for luxury goods industry to use Peeke app as a selling point and provide a secure purchasing experience for consumers.
CategoryBusiness
Fake Product Investigation Platforms
The AllVirtuous Investigation Software Helps Global brands
The brand protection industry can leverage crowdsourced investigation platforms to enhance their services and effectively combat counterfeit products.
