Category
Lifestyle
Assisted Choices
Trend cluster
Category
Meat
Chip
Snack brands offer "chips" that come in the form of various crispy meats.
4.4
Trend score
Trend
What is the Meat Chip trend?
Meat Chip: Brands are amalgamating the popular snacks chips and jerky by offering literal "meat chips," crispy pieces of preserved meat that come packaged in convenient, to-go bags. This shift indicates the potential in combining seemingly unrelated products in adjacent industries to cater to consumers' novelty-based purchase decisions.
Trend themes
Themes within the Meat Chip trend
Three behaviours holding the trend together01
Meat Chip Snacks
The introduction of meat chips indicates the potential to combine different products in adjacent industries with novel features.
02
Protein-rich Snacks
The rise in popularity of high protein diets has led to the development of protein-rich snacks with meat-based alternatives to traditional crunchy snacks.
03
Plant-Based Meat Replicas
The emergence of plant-based start-up companies creating meat replicas indicate an increasing demand for vegan snack options through authentically replicated seasoning and texture.
Industry implications
What the Meat Chip trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
Food and beverage industry professionals can leverage the trend and introduce meat chip snacks with exotic flavors and varieties, that are crunchy and satisfying, as niche products.
For
Health and Wellness Industry
Health and wellness industry professionals can capitalize on offering protein-rich snacks as a healthy snacking alternative for consumers seeking a meat-based alternative.
For
Plant-Based Industry
Professionals in the plant-based industry can harness the trend towards developing meat replicas with seasoned and textured plant-based options as playful, fun and cool vegan snack brands.
Workshop question
Consider an adjacent industry, product or service that your brand could collaborate with.
Trend signals
Trend signals for Meat Chip
Trend score 4.4 out of 10, from popularity 74%, activity 49%, freshness 8%.
Popularity74%
Activity49%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Meat Chip trend
5 featured examples from Mar 15, 2017 to Jun 12, 2018CategoryLifestyle
Libation-Friendly Meat Chips
The Made for Drink Meat Snacks are Crunchy and Satisfying
Companies in the food and beverage industry can explore innovative meat-based snacks and develop unique flavors to stand out in the crowded snacking market.
CategoryLifestyle
Chicken Protein Chips
Wilde Brands' Chicken Chips Boast 15 Grams of Protein Per Bag
Disruptive innovation opportunity: Incorporating unconventional ingredients and manufacturing processes to produce unique and nutritious snack options.
CategoryLifestyle
Crunchy Protein-Rich Meat Chips
The Gone Rogue High Protein Chips are a Tasty Snack Alternative
Opportunity to create healthier and more satisfying snack options for consumers.
CategoryLifestyle
Plant-Based Pork Rind Snacks
Outstanding Foods' Pigless Bacon Chips Appeal to the Omnivore Palate
The plant-based food industry can exploit the growing demand for snack options that are environmentally friendly and cater to various dietary preferences.
CategoryLifestyle
Bacon Snack Cups
This 'Snack Bacon Cup' Provides a Crispy Alternative to Potato Chips
Exploring new meat snack innovations to tap wider consumer markets.
