Snack brands offer "chips" that come in the form of various crispy meats
Implications - Brands are amalgamating the popular snacks chips and jerky by offering literal "meat chips," crispy pieces of preserved meat that come packaged in convenient, to-go bags. This shift indicates the potential in combining seemingly unrelated products in adjacent industries to cater to consumers' novelty-based purchase decisions.
Workshop Question - Consider an adjacent industry, product or service that your brand could collaborate with.
Trend Themes
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Meat Chip Snacks — The introduction of meat chips indicates the potential to combine different products in adjacent industries with novel features.
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Protein-rich Snacks — The rise in popularity of high protein diets has led to the development of protein-rich snacks with meat-based alternatives to traditional crunchy snacks.
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Plant-based Meat Replicas — The emergence of plant-based start-up companies creating meat replicas indicate an increasing demand for vegan snack options through authentically replicated seasoning and texture.
Industry Implications
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Food and Beverage Industry — Food and beverage industry professionals can leverage the trend and introduce meat chip snacks with exotic flavors and varieties, that are crunchy and satisfying, as niche products.
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Health and Wellness Industry — Health and wellness industry professionals can capitalize on offering protein-rich snacks as a healthy snacking alternative for consumers seeking a meat-based alternative.
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Plant-based Industry — Professionals in the plant-based industry can harness the trend towards developing meat replicas with seasoned and textured plant-based options as playful, fun and cool vegan snack brands.
