The on-demand restaurant delivery service, DoorDash has re-branded with a new visual identity and mission statement: "Delivering good by connecting people and possibility."
After partnering with the design agency, Character, the food delivery platform intends to highlight how its services help create new opportunities for individuals and small business owners. Playing off of its new "Delivering Good" concept, the brand has launched a series of initiatives that aim to eliminate food waste and hunger. One of these projects, entitled 'DASH,' results in the brand donating a meal to charity, every time an order is placed through the service.
The new initiates were announced along side a new logo, which intentionally incorporates negative space to represent "the idea of potential."