Artisan and high-end foods are being created with leftovers
Implications - Brands that offer artisan packaged foods, as well as higher-end dishes, are incorporating leftover ingredients into their products in order to reduce the amount of waste in the food industry. This shift caters to eco-conscious consumers, and offers an easily identifiable selling point for brands to leverage when marketing such products.
Workshop Question - How could your brand better appeal to eco-conscious consumers?
Trend Themes
1. Upcycling Food Waste - Brands are using leftover ingredients and food scraps to create high-end foods, and specialty dishes.
2. Using Byproducts as Ingredients - Brands are making products that incorporate food byproducts such as juice pulp or soybean fiber, that typically go to waste.
3. Conscious Consumption Awareness - Consumers and brands are actively seeking ways to increase awareness and conversation about food waste and repurposing of discarded food materials.
Industry Implications
1. Food and Beverage Industry - Brands can focus on using sustainable ingredients and reducing food waste in their products and packaging.
2. Hospitality Industry - Hotels, restaurants, and stadiums can adopt a food waste policy and donate excess food to the less fortunate.
3. Health and Wellness Industry - Brands can create functional foods by incorporating nutrient-dense food scraps or byproducts into their products.
