Artisan and high-end foods are being created with leftovers
Implications - Brands that offer artisan packaged foods, as well as higher-end dishes, are incorporating leftover ingredients into their products in order to reduce the amount of waste in the food industry. This shift caters to eco-conscious consumers, and offers an easily identifiable selling point for brands to leverage when marketing such products.
Workshop Question - How could your brand better appeal to eco-conscious consumers?
Trend Themes
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Upcycling Food Waste — Brands are using leftover ingredients and food scraps to create high-end foods, and specialty dishes.
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Using Byproducts as Ingredients — Brands are making products that incorporate food byproducts such as juice pulp or soybean fiber, that typically go to waste.
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Conscious Consumption Awareness — Consumers and brands are actively seeking ways to increase awareness and conversation about food waste and repurposing of discarded food materials.
Industry Implications
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Food and Beverage Industry — Brands can focus on using sustainable ingredients and reducing food waste in their products and packaging.
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Hospitality Industry — Hotels, restaurants, and stadiums can adopt a food waste policy and donate excess food to the less fortunate.
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Health and Wellness Industry — Brands can create functional foods by incorporating nutrient-dense food scraps or byproducts into their products.
