Category
Lifestyle
Assisted Choices
Trend cluster
Category
Luxe
Leftover
Artisan and high-end foods are being created with leftovers.
4.5
Trend score
Trend
What is the Luxe Leftover trend?
Luxe Leftover: Brands that offer artisan packaged foods, as well as higher-end dishes, are incorporating leftover ingredients into their products in order to reduce the amount of waste in the food industry. This shift caters to eco-conscious consumers, and offers an easily identifiable selling point for brands to leverage when marketing such products.
Trend themes
Themes within the Luxe Leftover trend
Three behaviours holding the trend together01
Upcycling food waste
Brands are using leftover ingredients and food scraps to create high-end foods, and specialty dishes.
02
Using byproducts as ingredients
Brands are making products that incorporate food byproducts such as juice pulp or soybean fiber, that typically go to waste.
03
Conscious consumption awareness
Consumers and brands are actively seeking ways to increase awareness and conversation about food waste and repurposing of discarded food materials.
Industry implications
What the Luxe Leftover trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
Brands can focus on using sustainable ingredients and reducing food waste in their products and packaging.
For
Hospitality Industry
Hotels, restaurants, and stadiums can adopt a food waste policy and donate excess food to the less fortunate.
For
Health and wellness Industry
Brands can create functional foods by incorporating nutrient-dense food scraps or byproducts into their products.
Workshop question
How could your brand better appeal to eco-conscious consumers?
Trend signals
Trend signals for Luxe Leftover
Trend score 4.5 out of 10, from popularity 69%, activity 58%, freshness 9%.
Popularity69%
Activity58%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Luxe Leftover trend
8 featured examples from Mar 14, 2016 to Sep 10, 2019CategoryEco
Food Waste-Preventing Bakeries
Milk & Cookies Bakeshop Sells 'Cake Scraps in a Sad Box'
Bakeries can explore innovative ways to reduce food waste while still creating delicious treats
CategoryEco
Lettuce-Infused Beverages
Packaged Salad Producer Organicgirl's Drinks Include Leftover Lettuce
The food and beverage industry has several opportunities to incorporate healthy and sustainable ingredients in their products and promote environmental sustainability.
CategoryEco
Double-Filtered Coffees
For #FeedingTheFuture, The Economist Shared Coffee Made with Used Grounds
Coffee industry can explore new uses for coffee grounds and implement sustainable practices to reduce waste.
CategoryEco
Repurposed Stadium Food
Hellmann's Diverted Grocery Store Food Waste to Feed an Entire Stadium
The food and beverage industry can find opportunities in repurposing ingredients to create sustainable and zero-waste products.
CategoryEco
Upcycled Pulp Burgers
Pressed Juicery and Mendocino Farms Make Vegetable Patties from Juice Pulp
Innovative companies can capitalize on the rising interest in upcycled food and plant-based options to cater to conscious consumer preferences.
CategoryEco
Food Waste Cookies
Renewal Mill's Chocolate Chip Cookies Use Okara Flour Made with Soybean Pulp
Companies within the food and snack industry have the opportunity to integrate sustainable and eco-friendly practices and ingredients into their products while tackling the issue…
CategoryLifestyle
Leftover Brewery Malt Pastas
The Sfoglini BxB Radiators Flavored Pasta is Nutty and Hearty
The food and beverage industry can embrace specialty pastas and collaborate with other brands to create unique products that cater to the evolving tastes of consumers.
CategoryLifestyle
Clubhouse Cookie Cheesecakes
The Thin Mints Cake is Made Using Pre-Packaged Girl Scout Biscuits
Incorporating new flavors and textures into desserts.
