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Celebratory Cereal Cakes

Kellogg's Created a Layered Dessert Made with Cake-Flavored Cereal Pieces

— July 10, 2019 — Lifestyle
To properly celebrate the third birthday of its New York City Café, Kellogg's created a limited-edition Froot Loops Birthday Cake flavor and a special cereal cake dessert for the occasion.

The Froot Loops Birthday Cake boasts a bright berry flavor and bright colors that reference the colors of the special edition boxed cereal and its avian mascot, Toucan Sam. For a few hours on its third birthday Kellogg's New York City Café will be treating the first 113 guests—one for every year that Kellogg's has been making cereal—will be treated to a free slice of cake made with Froot Loops Birthday Cake and Rice Krispies Treats, plus a cereal gift.

Away from the cafe, fans will also be able to enjoy the limited-edition strawberry birthday cake-flavored breakfast cereal.
Trend Themes
1. Limited-edition Flavored Cereal - The success of Kellogg's Froot Loops Birthday Cake flavor demonstrates the market demand for limited-edition flavored cereals.
2. Cereal-based Desserts - Kellogg's cereal cake dessert showcases the potential for creating innovative desserts using cereal as a key ingredient.
3. Special Edition Food Products - The Froot Loops Birthday Cake and Rice Krispies Treats cereal cake highlights the growing trend of elaborate and unique special edition food products.
Industry Implications
1. Cereal Manufacturing - The success of Kellogg's limited-edition cereal flavors opens up opportunities for other cereal manufacturers to experiment with unique and exclusive flavors.
2. Desserts and Baking - The popularity of Kellogg's cereal cake dessert suggests potential for dessert makers to incorporate cereal into their innovative creations.
3. Food and Beverage Retail - The demand for special edition food products, like Kellogg's Froot Loops Birthday Cake, presents opportunities for retail businesses to cater to consumers looking for unique and exclusive products.
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