Salem Baking Co. Uses Hatch Peppers in Its Spicy Chocolate Chip Cookies

 - Mar 11, 2016
References: salembaking
Chocolate and chili flavors are often combined in desserts and hot cocoa beverages, but the Salem Baking Co. offers a different way to indulge a sweet tooth with its spicy chocolate chip cookies.

The thin Hatch Pepper Chocolate Chip cookies boast a spicy-sweet flavor that comes from combining milk and semi-sweet chocolate chips with the piquant taste of a hatch chile.

This combination of spicy-and-sweet ingredients speaks to consumers who are looking for more complex flavor combinations from food and drinks, beyond those that can only be categorized as sour, sweet, salty or savory. While consumers are often apprehensive about trying new products, a tried-and-true chocolate chip cookie offers an easy way to sneak in an exotic new ingredient that results in a more flavorful product overall.