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Enriched Java

Coffee's antioxidant properties are elevated and highlighted

Implications - Brands that offer coffee are highlighting the natural antioxidant properties of the beverages, or are actually enhancing them by infusing them with extra antioxidants. Where once coffee was perceived as being unhealthy because of the sugary and calorie-rich additives that consumers became accustomed to, the rise of craft coffee culture has extended to include this deliberate shift in marketing that appeals to consumers' nutrition-related preferences.

Workshop Question - How could your brand cater to emerging consumer preferences within its area of expertise?
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
38,811 Total Clicks
May 17 - Jun 18
This Year and Warm
LifestyleHealthDrinking
Featured Examples
Coffee-Tea Blends - 'Teagosa' Makes Coffee Blended with Tea Contatining Cognitive Enhancers
SCORE 6.8
This Year and Warm 894 Clicks Pub: Dec 18, 17
Coffee-Tea Blends
'Teagosa' Makes Coffee Blended with Tea Contatining Cognitive Enhancers
Teagosa launched a Kickstarter campaign to promote the latest revolution in coffee and tea consumption. The Canadian company has created blends combining both coffee and tea together, formulated to... [More]
Antioxidant Iced Coffees - The New Ready-to-Drink Max Iced Coffee is Enriched with Benefits
SCORE 8.1
This Year and Hot 1,153 Clicks Pub: Jun 9, 18
Antioxidant Iced Coffees
The New Ready-to-Drink Max Iced Coffee is Enriched with Benefits
Maxwell House launched Max Iced Coffee as a new ready-to-drink coffee line with two varieties that boast different benefits. Max Iced Coffee Antioxidants is offered in both Caramel and Mocha flavors,... [More]
Vitamin-Enriched Coffee Pods - VitaCup's Vitamin Coffee Pods Contain Vitamins B, D and Antioxidants
SCORE 5.6
Warm 887 Clicks Pub: May 1, 17
Vitamin-Enriched Coffee Pods
VitaCup's Vitamin Coffee Pods Contain Vitamins B, D and Antioxidants
VitaCup is introducing a new way for coffee drinkers to get their daily dose of vitamins from its vitamin coffee pods. Each Keurig-compatible pod is packed with essential B and D vitamins, as well... [More]
Vitamin-Infused Coffee Products - This Brand Offers Nutritious Coffee with Vitamins
SCORE 2.4
This Year and Untested 169 Clicks Pub: Dec 30, 17
Vitamin-Infused Coffee Products
This Brand Offers Nutritious Coffee with Vitamins
Coffee with vitamins appears to be one of the next big shifts in this industry, and the Vitamin Coffee coffee offers a clean and simple brand identity that uses its nutritious qualities as a... [More]
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