Turmeric is renowned the world over for its health benefits, as well as its brilliantly colored hue, and now consumers are able to enjoy the ingredient in drink form with the new Starbucks Latte with Turmeric. Available in the greater London area, the latte is made with milk that has been mixed with turmeric and other spices before being steamed and poured over a shot of espresso. This creates a beverage that is both flavorful and pleasing to the eye thanks to the golden hue that the turmeric creates.
The Starbucks Latte with Turmeric is a nod to consumer preferences for natural health food ingredients, as well as an interest in organic food coloring.
The latte is available now at the nearly 200 Starbucks locations in the greater London area.
Why This Trend Is Growing
- Natural Health Food Ingredients
- Disruptive innovation opportunity: Develop new products and beverages that incorporate natural health food ingredients to appeal to health-conscious consumers.
- Organic Food Coloring
- Disruptive innovation opportunity: Create natural food coloring options using organic ingredients to meet the demand for clean label products.
- Functional Beverages
- Disruptive innovation opportunity: Explore the creation of functional beverages that offer health benefits and unique flavor profiles, such as turmeric-infused lattes.
Industries Being Reshaped
- Food and Beverage
- Disruptive innovation opportunity: Introduce innovative food and beverage products that cater to the growing demand for healthy and natural ingredients.
- Coffee
- Disruptive innovation opportunity: Incorporate unique ingredients, flavors, and health benefits into coffee-based products to attract coffee enthusiasts.
- Health and Wellness
- Disruptive innovation opportunity: Develop products and services that promote health and well-being, such as beverages that offer functional benefits like the turmeric-infused latte.
