Coffee is great for boosting your energy but won't do much in the area of supporting your nutritional needs, so the new Coffee Blenders Cold Brew Line has been formulated to help do just that.
The new drinks come in four different options including Lean Cup, Think Cup, Relax Cup and Nude Cup, which will help with weight loss, cognitive performance, stress reduction or simply offer a plain coffee flavor, respectively.
The Coffee Blenders Cold Brew Line will be rolled out across the nation over the next six to 12 months with the first stage seeing the drinks introduced in Southern California at independent retailers and convenience stores. The drinks are ready-to-drink and feature an all-natural recipe that's also Kosher.
What's Driving This Trend
- Functional Cold Brews
- Consumers are looking for functional cold brews that can do more than just boost energy, creating opportunities for beverage companies to innovate with new ingredients and health benefits.
- Convenient, Ready-to-drink Beverages
- The popularity of on-the-go lifestyle and convenience will continue to drive the demand for ready-to-drink, all-natural beverages like Coffee Blenders Cold Brew Line.
- Personalized and Customized Beverages
- Brands can cater to specific consumer needs and preferences by offering a variety of functional cold brew options with targeted health benefits and flavors.
Who This Affects Most
- Beverage Industry
- The beverage industry can capitalize on the demand for functional cold brews by developing new products that cater to consumers seeking healthier, more functional lifestyle choices that are also convenient and easy to consume.
- Health and Wellness Industry
- Cold brew drinks with added health benefits could be a disruptive innovation opportunity for the health and wellness industry to expand their product offerings and target health-conscious consumers.
- Retail Industry
- Retailers can take advantage of the growing trend of functional cold brews by offering a variety of ready-to-drink options on their shelves and by partnering with beverage companies to develop exclusive products for their customers.
