Consumers typically have to venture to different places to enjoy the natural beauty products and organic cosmetics from L’Occitane and French pastry chef and chocolatier Pierre Hermé—but a new shared space in Paris, France, is making it easier than ever to indulge under one roof.
On the Champs Élysées, 86 Champs is set up with a dessert bar where live pâtisserie demonstrations can be viewed, and a coffee station where guests will be able to learn about the art of coffee from the perspective of Pierre Hermé. Finally, the third element of the store introduces a restaurant with savory dishes to cleanse the palate in between enjoying sweets.
L’Occitane's presence in the shared retail space takes the form of an in-store perfumery installation, which also offers a unique take on engaging the senses with its unique and interactive environment.
Hybrid Beauty-Bakery Stores
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