Consumers typically have to venture to different places to enjoy the natural beauty products and organic cosmetics from L’Occitane and French pastry chef and chocolatier Pierre Hermé—but a new shared space in Paris, France, is making it easier than ever to indulge under one roof.
On the Champs Élysées, 86 Champs is set up with a dessert bar where live pâtisserie demonstrations can be viewed, and a coffee station where guests will be able to learn about the art of coffee from the perspective of Pierre Hermé. Finally, the third element of the store introduces a restaurant with savory dishes to cleanse the palate in between enjoying sweets.
L’Occitane's presence in the shared retail space takes the form of an in-store perfumery installation, which also offers a unique take on engaging the senses with its unique and interactive environment.
L’Occitane and Pierre Hermé Created a Shared Store Space
1. Shared Retail Spaces - The concept of shared retail spaces could be expanded to other industries for greater convenience and efficiency.
2. Experiential Retail - More brands could incorporate live demonstrations and interactive experiences into their retail spaces to engage customers on a deeper level.
3. Complementary Product Pairings - Brands in different industries could capitalize on the success of combining two complementary products or services in one physical location for added convenience and value for customers.
1. Beauty - Beauty brands could collaborate with other niche products or services to provide a unique and immersive retail experience.
2. Food and Beverage - Restaurants and food brands could explore partnerships with other complementary products such as beauty or wellness to create shared retail spaces.
3. Hospitality - Hotels and resorts could incorporate experiential retail spaces offering unique product and service pairings to enhance their guest experience and drive revenue.