Gwyneth Paltrow has experimented with launching several pop-up spaces for her 'goop' brand, but she is now launching the lifestyle brand's first-ever permanent store called 'goopLAB.'
The brick-and-mortar store is set up in Los Angeles' Brentwood neighborhood, complete with a design by Paltrow’s personal interior designers Robin Standefer and Stephen Alesch of Roman and Williams. As such, the interior of the space has a home-like feel. This is especially true as goopLAB also invites consumers into comforting spaces like living rooms, kitchens, as well as an apothecary and greenhouse.
As well as being able to find a range of goop's signature products in the store, Paltrow also describes that "you’ll see our food editor cooking in the kitchen at events or our beauty buyers trying out the in-store beauty services."
Home-Like Lifestyle Shops
More Stats +/-
Controversial Menstruation Campaigns
Artistic Bike Installations
Interactive Movie Experiences
Celeb Lifestyle Brand Pop-Ups
Personalized Nutrition Plans
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Gwyneth Paltrow's 'goopLAB' is a Permanent Store Styled Like a Home
- By: Laura McQuarrieSep 23, 2017