NEIGHBORHOOD collaborated with River drinkware to create a fresh take on the latter brand's popular 'Wallmug Demita,' resulting in a series of lightweight branded travel mugs that can maintain drink temperatures that range anywhere from -40 degrees to 100 degrees Fahrenheit.
The cups come in two different color variations, and both sport the words "WHO DARES WINS" in large letters on the side. On the mustard yellow version, these words appear in black, while the cup with a black base features them in white so that they pop out.
Due to their impressive insulating capability, the branded travel mugs are perfect for any season, as they can keep iced coffees cold throughout a humid day, and hot drinks warm throughout a frigid one.
What Makes This Trend Stand Out
- Dual-purpose Travel Mugs
- Opportunity to create innovative travel mugs that can maintain drink temperatures for both hot and cold beverages.
- Branded Insulated Cups
- Potential for lightweight branded cups with impressive insulating capability for any season.
- Customizable Temperature-controlled Drinkware
- Disruptive innovation opportunity in the creation of customizable drinkware that can maintain drink temperatures in a wide range.
Sectors Adopting This
- Food and Beverage
- Opportunity for the food and beverage industry to offer dual-purpose travel mugs and branded insulated cups.
- Promotional Products
- Potential for the promotional products industry to create customizable branded travel mugs with temperature control.
- Retail
- Disruptive innovation opportunity for the retail industry to introduce customizable temperature-controlled drinkware to consumers.
