The 2017 February beverage trends offer products that abstain from only using conventional ingredients, in order to make themselves more competitive in an overrun market.
Hydrive Energy provides waters that give consumers an energy boost due to the inclusion of caffeine. The products come in a range of flavors that include Blue Raspberry, Black Cherry, Triple Berry and Citrus Burst. They do not contain any calories, making them ideal for weight-conscious consumers.
'nutbar' in Toronto is offering lattes that are based in the spice turmeric. Turmeric provides an array of health benefits and while it is traditionally used in savory dishes, it is now being used in a variety of ways. The inclusion of turmeric into seemingly unusual food products allows consumers to obtain health benefits from the ingredient that include anti-inflammatory properties and immune-boosting abilities.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
