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Millennial Convenience Store Meals

The 7-Eleven Meal Kit Program Features Flavorful Dinner Options

— September 19, 2017 — Lifestyle
Meal kits are popular amongst those that want to cook without the required prep, but the newly announced 7-Eleven Meal Kit Program is set to provide full meals that are ready-to-eat. Geared towards Millennials who are snacking more than they are eating standardized meals, the dishes consist of 15 new locally made recipes that are all chef-inspired. They can be picked up at one of the brand's locations as a hot, fresh variety that is more substantial than just relying on small snacks for sustenance.

The 7-Eleven Meal Kit Program consists of fresh dishes like Homestyle Turkey Chili, Asian-style Beef and Broccoli Bowl and the Chipotle Chicken bowl, amongst several others. Explaining the new meals, VP of Fresh Food Innovation at 7-Eleven, Kelly Buckley, said, "7‑Eleven has always been a hot spot for snacks and drinks. Now, whatever you’re craving for breakfast, lunch, dinner, or a snack, 7‑Eleven has it. If someone wants a breakfast bowl for dinner, we’ve got it. If you want pizza and fruit or a burger and a protein snack pack, you don’t have to go to two places to get it."
Trend Themes
1. Convenient Meal Kits - 7-Eleven's Meal Kit Program provides full meals that are ready-to-eat, catering to millennials who prioritize convenience.
2. Locally Sourced Foods - 7-Eleven's Meal Kit Program features 15 new locally made recipes that are all chef-inspired, responding to the growing demand for locally sourced and sustainable foods.
3. Snacking Vs. Standardized Meals - 7-Eleven's Meal Kit Program caters to millennials who are snacking more than they are eating standardized meals, indicating an opportunity for innovative snack-based meal solutions.
Industry Implications
1. Convenience Stores - Convenience stores can capitalize on the trend by introducing their own meal kit programs and expanding their fresh food options.
2. Food Retail - Grocery stores can incorporate locally sourced and chef-inspired meals to compete with the convenience of 7-Eleven's Meal Kit Program.
3. Food Delivery Services - Food delivery services can explore innovative ways to provide ready-to-eat or easy-to-prepare meal solutions that cater to the snacking habits of millennials seeking convenient and healthy options.
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