What is the trend of convenient meal kits?

7-Eleven's Meal Kit Program provides full meals that are ready-to-eat, catering to millennials who prioritize convenience.

What is the trend of locally sourced foods?

7-Eleven's Meal Kit Program features 15 new locally made recipes that are all chef-inspired, responding to the growing demand for locally sourced and sustainable foods.

What is the trend of snacking vs. standardized meals?

7-Eleven's Meal Kit Program caters to millennials who are snacking more than they are eating standardized meals, indicating an opportunity for innovative snack-based meal solutions.

What are the implications for the convenience stores industry?

Convenience stores can capitalize on the trend by introducing their own meal kit programs and expanding their fresh food options.

What are the implications for the food retail industry?

Grocery stores can incorporate locally sourced and chef-inspired meals to compete with the convenience of 7-Eleven's Meal Kit Program.

What are the implications for the food delivery services industry?

Food delivery services can explore innovative ways to provide ready-to-eat or easy-to-prepare meal solutions that cater to the snacking habits of millennials seeking convenient and healthy options.

Millennial Convenience Store Meals : Meal Kit Program

The 7-Eleven Meal Kit Program Features Flavorful Dinner Options

Michael Hemsworth — September 19, 2017 — Lifestyle

References: corp.7-eleven & delimarketnews

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Meal kits are popular amongst those that want to cook without the required prep, but the newly announced 7-Eleven Meal Kit Program is set to provide full meals that are ready-to-eat. Geared towards Millennials who are snacking more than they are eating standardized meals, the dishes consist of 15 new locally made recipes that are all chef-inspired. They can be picked up at one of the brand's locations as a hot, fresh variety that is more substantial than just relying on small snacks for sustenance.

The 7-Eleven Meal Kit Program consists of fresh dishes like Homestyle Turkey Chili, Asian-style Beef and Broccoli Bowl and the Chipotle Chicken bowl, amongst several others. Explaining the new meals, VP of Fresh Food Innovation at 7-Eleven, Kelly Buckley, said, "7‑Eleven has always been a hot spot for snacks and drinks. Now, whatever you’re craving for breakfast, lunch, dinner, or a snack, 7‑Eleven has it. If someone wants a breakfast bowl for dinner, we’ve got it. If you want pizza and fruit or a burger and a protein snack pack, you don’t have to go to two places to get it."

Trend Themes

Convenient Meal Kits — 7-Eleven's Meal Kit Program provides full meals that are ready-to-eat, catering to millennials who prioritize convenience.
Locally Sourced Foods — 7-Eleven's Meal Kit Program features 15 new locally made recipes that are all chef-inspired, responding to the growing demand for locally sourced and sustainable foods.
Snacking Vs. Standardized Meals — 7-Eleven's Meal Kit Program caters to millennials who are snacking more than they are eating standardized meals, indicating an opportunity for innovative snack-based meal solutions.

Industry Implications

Convenience Stores — Convenience stores can capitalize on the trend by introducing their own meal kit programs and expanding their fresh food options.
Food Retail — Grocery stores can incorporate locally sourced and chef-inspired meals to compete with the convenience of 7-Eleven's Meal Kit Program.
Food Delivery Services — Food delivery services can explore innovative ways to provide ready-to-eat or easy-to-prepare meal solutions that cater to the snacking habits of millennials seeking convenient and healthy options.

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