Category
Business
Category Mashups
Trend cluster
Category
Retail Tech
Directory
Stores leverage technology to help consumers find and learn about products.
2.4
Trend score
Trend
What is the Retail Tech Directory trend?
Retail Tech Directory: To improve brick-and-mortar retail, brands are implementing advanced technologies like store map apps and navigation tablets. Giving shoppers the power to browse and direct themselves through a store using technology satisfies the consumer desire for quick and easy in-store shopping experiences. Simplifying the consumer’s path to purchase improves omnichannel retail by reinforcing the seamlessness of today's retail landscape.
Trend themes
Themes within the Retail Tech Directory trend
Three behaviours holding the trend together01
Smart Store Navigation
Advanced technologies like store map apps and navigation tablets help shoppers quickly and easily navigate through a store, thus improving their overall in-store shopping experience.
02
Smart Carts and Personal Shopping Assistants
Innovative shopping carts and personal shopping assistants powered by AI and facial recognition technology help consumers find products more efficiently, increase basket size, and create an authentic connection with shoppers.
03
Digital Indoor Mapping Technology
Indoor mapping technology like 'Mapsted' has become the norm for many users, helping them navigate through indoor spaces like malls and stores--providing a faster and more positive shopping experience.
Industry implications
What the Retail Tech Directory trend means for industry
Where the trend changes the playbookFor
Retail Industry
Smart navigation solutions and personal shopping assistants will be a game-changer for retailers looking to create a more seamless and customer-friendly in-store shopping experience.
For
Technology Industry
The development of advanced AI and facial recognition technology for retail environments opens up new opportunities for technological innovation within the industry.
For
Consumer Goods Industry
Personalized deals delivered via digital navigation technology create disruptive innovation opportunities for consumer goods companies looking to drive sales and optimize the in-store shopping experience.
Workshop question
How can your brand improve the consumer's path to purchase through technological advancements?
Trend signals
Trend signals for Retail Tech Directory
Trend score 2.4 out of 10, from popularity 45%, activity 19%, freshness 8%.
Popularity45%
Activity19%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Retail Tech Directory trend
5 featured examples from Sep 21, 2017 to Jun 7, 2018CategoryTech
Tablet-Connected Shopping Carts
Focal Systems' Grocery Cart Tech Assists Consumers with AI
Retailers can leverage smart shopping cart technology to enhance the shopping experience and optimize sales.
CategoryTech
In-Store Product-Detecting Apps
Target's App Will Direct a Shopper to a Product Via an Indoor Map
The retail industry can benefit from adopting in-store navigation apps to provide a more convenient and efficient shopping experience for customers.
CategoryTech
Interactive Retail Robots
The 'PadBot P3' Greets Customers and Provides Specialized Offers
Retail businesses can use interactive robots to engage with their customers and improve the shopping experience while gathering data.
CategoryBusiness
Smart Department Store Companions
'Macy's on Call' Helps Shoppers Navigate Their Local Stores
Retails businesses can utilize AI technology such as voice assistants and smart search tools to offer a personalized shopping experience for their customers
CategoryTech
Indoor Navigational Solutions
'Mapsted' Offers Advanced Navigation in Malls, Stores and Beyond
Retail industry can leverage indoor navigational solutions to improve customer experience, drive sales, and deliver personalized offers.
