Stores leverage technology to help consumers find and learn about products
Implications - To improve brick-and-mortar retail, brands are implementing advanced technologies like store map apps and navigation tablets. Giving shoppers the power to browse and direct themselves through a store using technology satisfies the consumer desire for quick and easy in-store shopping experiences. Simplifying the consumer’s path to purchase improves omnichannel retail by reinforcing the seamlessness of today's retail landscape.
Workshop Question - How can your brand improve the consumer's path to purchase through technological advancements?
Trend Themes
-
Smart Store Navigation — Advanced technologies like store map apps and navigation tablets help shoppers quickly and easily navigate through a store, thus improving their overall in-store shopping experience.
-
Smart Carts and Personal Shopping Assistants — Innovative shopping carts and personal shopping assistants powered by AI and facial recognition technology help consumers find products more efficiently, increase basket size, and create an authentic connection with shoppers.
-
Digital Indoor Mapping Technology — Indoor mapping technology like 'Mapsted' has become the norm for many users, helping them navigate through indoor spaces like malls and stores--providing a faster and more positive shopping experience.
Industry Implications
-
Retail Industry — Smart navigation solutions and personal shopping assistants will be a game-changer for retailers looking to create a more seamless and customer-friendly in-store shopping experience.
-
Technology Industry — The development of advanced AI and facial recognition technology for retail environments opens up new opportunities for technological innovation within the industry.
-
Consumer Goods Industry — Personalized deals delivered via digital navigation technology create disruptive innovation opportunities for consumer goods companies looking to drive sales and optimize the in-store shopping experience.
