Target has released 'Universal Thread,' a line of universally sized, and affordable clothes and accessories.
Target surveyed nearly 1,000 women of all ages, shapes and sizes across the United States to ask what their dream denim purchase would be. Almost every woman stated that they "dreaded shopping for new jeans" and have almost never felt comfortable shopping for jeans in store. Target set out to make a line of jeans to fit every woman, offering sizes from 00 to 26W. Not only is the retailer reaching to be inclusive of all sizes, but it's also aiming to make sure that every woman can afford them, with prices ranging from $5 to the maximum of $40.
Target's line of universally sized, and affordable clothes will be available in store and online in early February of this year.
Affordable Universally Sized Apparel
More Stats +/-
Empowering Inclusive Runways
Minimalist Plus-Size Clothing
Inclusive Celebrity Lingerie Ranges
Celebrity-Made Athleisure Fashion
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.