Digital mapping technology has become the norm for many users to find their way around outdoor areas, so 'Mapsted' is positioned as the latest solution that will bring that technology indoors.
The platform works using navigation technology for indoor spaces like shopping malls or stores, which makes it far easier for consumers to get around in a retail environment or facility. Users can search directly from within the map to discover new solutions or find particular products they are in need of to accelerate their shopping experience.
The 'Mapsted' navigational app speaks to the rising number of consumers who are walking into retail establishments with their smartphone in hand to make the experience more positive and easy. Brands can also provide users with customized deals that are delivered straight to them to encourage purchases.