Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,717 more

Utilitarian Packaging

Technology enables packaging that improves products

Implications - In its most simplistic form, packaging has been seen as housing for a product; in its most evolved form, packaging was an enhancement to branding. However, the emergence of smart technology enables packaging that improves product functionality. This speaks to the increased consumer expectation for seamless products.
Workshop Question - What is one overlooked part of your product or service? What can you tweak about it to make it essential to the experience?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 37 Examples:
136,067 Total Clicks
Date Range:
Mar 17 — Sep 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

NFC-Enabled Wine Bottles
NFC-Enabled Wine Bottles
Böen's Connected Wine Bottles Transport Consumers to the Farmhouse
Smart Self-Cleaning Bottles
Smart Self-Cleaning Bottles
NOERDEN's LIZ Smart Bottle Shares Sterilization & Hydration Reminders
NFC Wine Bottle Tags
NFC Wine Bottle Tags
Seppeltsfield Barossa's Grounds Range Features Authenticating Packaging
Recycled Bottle Smartphone Cases
Recycled Bottle Smartphone Cases
The Nimble Bottle Case is an Eco-Friendly Accessory Option
Connected Bottle Caps
Connected Bottle Caps
Malibu's Smart Caps Integrate NFC Tech to Link Consumers to Content
Bottom-Loaded Water Coolers
Bottom-Loaded Water Coolers
The Eden Springs Storm Water Dispenser Simplifies Refilling
Sustainable Energy Drink Packaging
Sustainable Energy Drink Packaging
The Brain Füd Natural Energy Drinks are Packed in Tetra Paks
Provenance-Focused Pastry Packaging
Provenance-Focused Pastry Packaging
The New Ginsters Cornish Pastry Branding is Rustic
Cryptocurrency-Inspired Coffees
Cryptocurrency-Inspired Coffees
Bitcoin Coffee Makes Products Targeted Towards Crypto Traders
Expiration-Monitoring Meat Packs
Expiration-Monitoring Meat Packs
Sainsbury's Smart Ham Packaging Includes a Color-Changing Label
Push-Up Rainbow Hummus Pops
Push-Up Rainbow Hummus Pops
Flatbread Grill Created a Diversity-Celebrating Treat for Pride
play_circle_filled Responsive Beer Labels
Responsive Beer Labels
This Smart Beer Label Provides Tailored Interactions Based on One's Mood
Dual-Ended Night Creams
Dual-Ended Night Creams
Avon's Intelligent Packaging Sensors Ensure the Product's Efficacy
Sustainable Non-Toxic Skincare
Sustainable Non-Toxic Skincare
Circumference Makes Cleanly Packaged and Formulated Products
Connected Beauty Packaging
Connected Beauty Packaging
YUNI Beauty is Adopting Smart Packaging Technology from Thinfilm
Folding E-Ink Typewriters
Folding E-Ink Typewriters
The Pomera is Coming to the US for the First Time
NFC Beauty Boxes
NFC Beauty Boxes
Alba1913's Packaging Reveals When a Customer Opens the Package
Airless Cosmetic Tubes
Airless Cosmetic Tubes
Cosmogen's Simple Touch Tube Keeps Its Shape While Dispensing Product
Smart Tequila Bottles
Smart Tequila Bottles
Astral Tequila Bottles Engage Consumers with NFC Technology
Digital E-Ink Sticky Notes
Digital E-Ink Sticky Notes
The Omylis 'missmo' Digital Sticky Note Display Keeps Everyone Informed
NFC-Enabled Haircare Packaging
NFC-Enabled Haircare Packaging
Indola's #SimplySmarter Instantly Connects Stylists to How-Tos
Simplistic Eco-Friendly Egg Cartons
Simplistic Eco-Friendly Egg Cartons
Tanvi Chaurasia Created the 'Happy Hatch' Packaging Design
Smart Cosmetic Packages
Smart Cosmetic Packages
Valmont Cosmetics' Packaging is Enhanced with NFC Tech from Thinfilm
Smartphone Speaker Champagne Packaging
Smartphone Speaker Champagne Packaging
The Champagne Lanson Music Box Packaging Amplifies Tunes
Crystal-Infused Water Bottles
Crystal-Infused Water Bottles
Glacce Bottles Help to Make Healing Crystal Elixirs on the Go
Rugged Travel Dog Bowls
Rugged Travel Dog Bowls
The 'PawBowl' Portable Dog Bowl is Insulated and Flexible
Sweat-Ready Beauty Sets
Sweat-Ready Beauty Sets
Clinique's Pep Rally Kit Packs Gym Bag Essentials into a Water Bottle
Pocket-Sized Water Bottles
Pocket-Sized Water Bottles
Core Hydration is Offering Its Packaged Water in 500mL Portions
Scented Water Bottles
Scented Water Bottles
This Water Bottle Tricks Your Brain into Thinking Plain Water is Flavored
Charcoal Filter Water Bottles
Charcoal Filter Water Bottles
The 'BU' Filter Bottles Incorporate Binchotan to Purify Water
Vegetable-Slicing Water Bottles
Vegetable-Slicing Water Bottles
The Wherever Water Cucumber Water Bottle Both Cuts and Infuses
Sustainable Water Filterers
Sustainable Water Filterers
The 'OE' Water Filtering Carafe Warns When to Change the Filter
Hydration-Tracking Bottles
Hydration-Tracking Bottles
The Joseph Joseph Dot Water Bottle Ensures You Stay Hydrated
Anti-Food Waste Packaging
Anti-Food Waste Packaging
The German Ministry of Food and Agriculture Will Nix Best Before Dates
NFC Olive Oil Bottles
NFC Olive Oil Bottles
These Bottles of Olive Oil Feature Tags That Connect with the iOlive App
Nutrient-Infusing Bottles
Nutrient-Infusing Bottles
The LifeFuels Smart Sport Bottle Dispenses Nutrients Throughout the Day
Connected Water Bottles
Connected Water Bottles
The LifeFuels Smart Nutrition Bottle is Equipped with a Touchscreen