Category
Lifestyle
Assisted Choices
Trend cluster
Category
Utilitarian
Packaging
Technology enables packaging that improves products.
5.5
Trend score
Trend
What is the Utilitarian Packaging trend?
Utilitarian Packaging: In its most simplistic form, packaging has been seen as housing for a product; in its most evolved form, packaging was an enhancement to branding. However, the emergence of smart technology enables packaging that improves product functionality. This speaks to the increased consumer expectation for seamless products.
Trend themes
Themes within the Utilitarian Packaging trend
Three behaviours holding the trend together01
Smart Packaging
Smart technology enables packaging that improves product functionality, fulfilling consumers' seamless experience expectations.
02
Personalization
The combination of machine learning, blockchain, and the cloud on packaging allows for heightened personalization such as dynamic pricing and incentives.
03
Traceability
Applied DNA Sciences' molecular ink tags on packaging enable forensic verification of products and validate the quality, efficacy and integrity of goods.
Industry implications
What the Utilitarian Packaging trend means for industry
Where the trend changes the playbookFor
Consumer Packaged Goods (CPG)
The rise of intelligent packaging designs from smart technology benefits CPG consumers.
For
Pharmaceuticals
Packaging solutions like E Ink display and traceable tags positively impact the clinical trial supply chain and transparency in the pharmaceutical industry.
For
Health and Wellness
The smart nutrition LifeFuels bottle packed with features to support health and hydration replaces single-use plastic and saves people time.
Workshop question
What is one overlooked part of your product or service? What can you tweak about it to make it essential to the experience?
Trend signals
Trend signals for Utilitarian Packaging
Trend score 5.5 out of 10, from popularity 85%, activity 71%, freshness 9%.
Popularity85%
Activity71%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Utilitarian Packaging trend
5 featured examples from Mar 10, 2017 to Sep 16, 2019CategoryMarketing
All-In-One Product Codes
GS1 is Using Machine Learning, Blockchain & the Cloud for Personalization
Smart packaging and dynamic pricing could disrupt traditional retail models and improve customer loyalty.
CategoryMarketing
Smart Hydration Bottle Caps
Visy and Water.IO Teamed Up to Bring Intelligent Packaging to Market
Intelligent packaging with data-enabled designs is bringing a new level of innovation to the consumer packaged goods industry.
CategoryLifestyle
Smart Nutrition Bottles
LifeFuels' Bottle Pairs with an App and Flavorful FuelPods
The smart nutrition bottle offers a disruptive innovation opportunity in the health and wellness industry by combining hydration and nutrition tracking.
CategoryMarketing
Traceable Packaging Tags
Applied DNA Sciences' Molecular Ink Tags Boost Trust with Transparency
Disruptive innovation opportunity: Integrate traceable packaging technologies to provide consumers with trust and transparency in the products they purchase.
CategoryLifestyle
E-Ink Pharmaceutical Bottles
'The Med Label' Integrates an E-Ink Display for On-Demand Updates
The smart packaging solutions provided by E-Ink and Faubel offer disruptive innovation opportunities in the packaging industry.
