Technology enables packaging that improves products
Implications - In its most simplistic form, packaging has been seen as housing for a product; in its most evolved form, packaging was an enhancement to branding. However, the emergence of smart technology enables packaging that improves product functionality. This speaks to the increased consumer expectation for seamless products.
Workshop Question - What is one overlooked part of your product or service? What can you tweak about it to make it essential to the experience?
Trend Themes
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Smart Packaging — Smart technology enables packaging that improves product functionality, fulfilling consumers' seamless experience expectations.
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Personalization — The combination of machine learning, blockchain, and the cloud on packaging allows for heightened personalization such as dynamic pricing and incentives.
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Traceability — Applied DNA Sciences' molecular ink tags on packaging enable forensic verification of products and validate the quality, efficacy and integrity of goods.
Industry Implications
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Consumer Packaged Goods (CPG) — The rise of intelligent packaging designs from smart technology benefits CPG consumers.
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Pharmaceuticals — Packaging solutions like E Ink display and traceable tags positively impact the clinical trial supply chain and transparency in the pharmaceutical industry.
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Health and Wellness — The smart nutrition LifeFuels bottle packed with features to support health and hydration replaces single-use plastic and saves people time.
