Utilitarian Packaging

Technology enables packaging that improves products

Implications - In its most simplistic form, packaging has been seen as housing for a product; in its most evolved form, packaging was an enhancement to branding. However, the emergence of smart technology enables packaging that improves product functionality. This speaks to the increased consumer expectation for seamless products.
SCORE 8.3
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73,803 Total Clicks
Mar 17 - Jun 18
Fresh and Warm
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Featured Examples
Smart Hydration Bottle Caps - Visy and Water.IO Teamed Up to Bring Intelligent Packaging to Market
SCORE 8.2
Hot 15,325 Clicks Pub: Mar 10, 17
Smart Hydration Bottle Caps
Visy and Water.IO Teamed Up to Bring Intelligent Packaging to Market
Visy and Water.IO have teamed up to bring new intelligent packaging products to the consumer packaged goods market in order to finally push the technology into the hands of customers. Water.IO... [More]
All-In-One Product Codes - GS1 is Using Machine Learning, Blockchain & the Cloud for Personalization
SCORE 9.6
Recent and Viral 482 Clicks Pub: Jun 12, 18
All-In-One Product Codes
GS1 is Using Machine Learning, Blockchain & the Cloud for Personalization
The most well-known symbol of GS1, a global standards organization, is the barcode but GS1 is looking to improve the future of packaging in collaboration with ‘EVRYTHNG.’ on a “One... [More]
Traceable Packaging Tags - Applied DNA Sciences' Molecular Ink Tags Boost Trust with Transparency
SCORE 8
Recent and Hot 83 Clicks Pub: Jun 12, 18
Traceable Packaging Tags
Applied DNA Sciences' Molecular Ink Tags Boost Trust with Transparency
In partnership with Videojet Technologies, Applied DNA Sciences has made it possible for its molecular tags to be printed on product packaging using the Videojet 1860M printer. These molecular ink... [More]
E-Ink Pharmaceutical Bottles - 'The Med Label' Integrates an E-Ink Display for On-Demand Updates
SCORE 5.6
Recent and Warm 41 Clicks Pub: Jun 11, 18
E-Ink Pharmaceutical Bottles
'The Med Label' Integrates an E-Ink Display for On-Demand Updates
When it comes to providing tailored information on a pharmaceutical bottle, printed paper labels are most often used. To bring this highly outdated system into the future, E Ink and Faubel... [More]
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