Avon's Anew Reversalist Infinite Effects Night Treatment Cream is an innovative product that relies on intelligent packaging sensors to maintain the potency of the product. Avon found that 78% of women believe that their anti-aging creams lose their effect over time, so it developed what it calls "the world's first rotational anti-wrinkle night cream."
While double-ended products are commonly found in the beauty industry, Avon's overnight treatment must be rotated every week to remain active. To assist consumers in this regard, Avon implemented a system with small sensors developed by the Cambridge Design Partnership to ensure the end user could follow through on this.
When brands reveal particularly innovative product formulas and packages, they need to go above and beyond when it comes to educating consumers and showing them how to adopt a new way of doing something familiar. As much as instruction manuals and how-to videos have the potential to help, integrated packaging sensors prompt consumers to take immediate action when handling a product.
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