Macabre-Themed Menswear

Hyein Seo's New SS18 Collection Centers Around Hardware Embellishments

Designer Hyein Seo takes a step away from her previous tech-focused collection and draws from a macabre theme for her Spring/Summer 2018 line. The newest seasonal range is entitled 'Don't Deliver Us From Evil' and takes on a dark theme that highlights bold graphic details and hardware accents. Hyein Seo continues to deliver streetwear silhouettes through the capsule's reworked staples, seen through the alteration of simple tones and longer cuts.

The Don't Deliver Us From Evil collection is also comprised of a range of accessories on top of the apparel offerings. Some standout items in the new series include the Layered Lab Coat in a washed out hue, the ethnic accented Cross Bag, and the Slashed T-shirt that boasts unique cuts throughout the front and bottom of the shirt.

Macabre-themed Menswear
An opportunity for designers and clothing brands to explore dark themes and bold graphic details in their apparel offerings.
Hardware Embellishments
The use of hardware accents and unique cuts in clothing designs is a disruptive innovation opportunity.
Accessory Offerings
Designers can explore creating accessory lines in addition to their apparel offerings.

Sectors Adopting This

Fashion
The fashion industry can incorporate macabre themes and hardware accents in their clothing designs.
Design
Designers can experiment with unique cuts and hardware embellishments in their apparel and accessory offerings.
Retail
Retailers can feature macabre-themed menswear and related accessories as part of their product offerings.
SCORE
2.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 27%
Activity 41%
Freshness 8%

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