Air travel rewards have long been a popular way for airlines around the world to entice customers to use their service again, but Malaysian airline AirAsia is now looking to take this ploy a step further by introducing a cryptocurrency-based rewards platform.
The low-cost airline is set to introduce a rewards-based cryptocurrency coin called BigCoin, that travelers will be able to use to go about purchasing flight tickets, buying meals, upgrading their seats and claiming other bonus options. AirAsia's chief executive says the cryptocurrency could be launched via an initial coin offering sometime this calendar year.
Ultimately, the BigCoin project goes to show that age-old marketing practices such as air travel rewards need to adopt the latest and greatest technologies, such as cryptocurrency and blockchain to improve their offerings.
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