Vetements and DHL teamed up on a new line of clothing for this upcoming Spring and Summer season. The popular streetwear company unexpectedly collaborated with the worldwide shipping courier to create three new shirts: one crew neck polo, a short-sleeved t-shirt and a long-sleeved shirt.
Each shirt features the courier's classic color scheme, logo and design, and uses the DHL logo to block out the co-branded logo. These red, yellow and black shirts are inspired by 90s classic streetwear and were made to be worn on a night out on the town.
The new three-piece Vetements and DHL collaborative shirts are available online now from $590 to $750 apiece.
What's Driving This Trend
- Collaborative Apparel
- Disruptive innovation opportunity for brands to collaborate with unexpected partners and create unique clothing lines.
- Nostalgic Streetwear
- Disruptive innovation opportunity for brands to tap into the 90s fashion trend by creating clothing inspired by pop culture and classic streetwear.
- Branded Merchandise
- Disruptive innovation opportunity for companies to expand into merchandise products and capitalize on their brand recognition.
Who This Affects Most
- Fashion Industry
- This line of clothing showcases a disruptive innovation opportunity for fashion brands to partner with unique companies and create a new market of merchandise.
- Shipping and Logistics Industry
- This collaboration opens up a disruptive innovation opportunity for shipping and logistics companies to expand into the retail space and create branded merchandise.
- Marketing Industry
- The success of this collaboration highlights a disruptive innovation opportunity for marketers to explore branding and advertising strategies that incorporate unexpected partnerships.
