The Shoe Surgeon, a custom footwear creator, recently came out with a new model of Vans and Supreme sneakers that also make use of a Lois Vuitton-branded denim material.
To create the custom design, The Shoe Surgeon started with the popular Sk8-Hi MTE silhouette, which features thick uppers with cushioned ankles, thin laces, exposed stitching, and a simple sole. This silhouette provides the perfect canvas for the co-branded material that features Supreme's name alongside Louis Vuitton's signature logos. Balancing out the faded white logos is a light wash denim, which gives the high-end brands a bit of a rugged-looking contrast.
The sneakers were reportedly designed for FaZe Banks, a YouTuber who's known for his personal vlogs, reaction videos, pranks, life hacks, and more.
What Makes This Trend Stand Out
- Co-branding Fashion
- Collaborating with other high-end brands can open up new markets for fashion companies.
- Custom Streetwear Fashion
- Customizing existing apparel and footwear can attract high-end customers looking for unique fashion statements.
- Luxury Name & Logo Usage
- Utilizing luxury brand names and logos in new and unique ways can increase demand and appeal for luxury products.
Sectors Adopting This
- Fashion Industry
- Fashion brands can utilize co-branding and customization to increase brand appeal.
- Luxury Industry
- Customization and co-branding can provide a unique offering to high-end luxury customers.
- Streetwear Industry
- Utilizing luxury brand names and logos in streetwear fashion can create a new level of crossover in fashion culture.
