Category
Tech
Delegated Interfaces
Trend cluster
Category
Experiential
Storytelling
Storytelling mediums are being adapted with the use of VR and other tech.
4.0
Trend score
Trend
What is the Experiential Storytelling trend?
Experiential Storytelling: While visual art, cinematography and graphic design are all traditional modes of conveying a story and message, modern technology is adapting to these mediums by integrating AR and other digital tools into the mix. From comic books that offer a virtual 360 experience to books that utilize voice-control capabilities, these adaptations showcase how traditional storytelling mediums are adapting to be not only more high-tech but also experiential in nature.
Trend themes
Themes within the Experiential Storytelling trend
Three behaviours holding the trend together01
Experiential Storytelling
Traditional storytelling mediums are adapting to be more high-tech and experiential in nature through the integration of AR and other digital tools.
02
Voice-Controlled Storytelling
The need for more personalized ways to connect in an increasingly digital world has resulted in the development of apps that allow users to craft and share personal stories, connecting like-minded individuals.
03
Dynamic VR Comics
The blending of 3D-rendered anime with virtual reality is creating new opportunities for creating immersive and interactive manga experiences.
Industry implications
What the Experiential Storytelling trend means for industry
Where the trend changes the playbookFor
Travel
The travel industry has the opportunity to offer virtual reality experiences to its customers, providing immersive travel experiences to destinations far-off, foreign or entirely fantastical.
For
Entertainment
The entertainment industry has the potential to create innovative and interactive experiences that utilize the power of virtual and augmented reality, bridging the gap between traditional media and technology.
For
Technology
The technology industry can continue to push the boundaries of virtual and augmented reality, investing in storytelling innovations that offer immersive and interactive experiences to users in various settings.
Workshop question
What technological tools could you utilize to add more storytelling elements to your brand or services?
Trend signals
Trend signals for Experiential Storytelling
Trend score 4.0 out of 10, from popularity 65%, activity 46%, freshness 8%.
Popularity65%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Experiential Storytelling trend
7 featured examples from Oct 5, 2017 to Jun 7, 2018CategoryArt & Design
VR Graffiti Activations
The Las Vegas Tourism Board Created a Virtual Experience to Boost Visits
The tourism industry can utilize virtual reality to create immersive experiences and promote destinations to attract visitors.
CategoryLife-Stages
Voice-Controlled Storytelling Games
LEGO Duplos Stories Feature Digital and Physical Play
The toy manufacturing industry could create more innovative products that increase the level of interactive play that combines both physical and digital experiences.
CategoryTech
Experiential VR Film Festivals
Seattle International Film Festival's VR Zone is Highly Anticipated
Innovative opportunity to incorporate virtual reality as a storytelling medium into traditional film festivals.
CategoryTech
Social Storytelling Apps
'miniDot' Lets You Share Personal Stories to Make Friends
Social networking platforms can leverage the trend of social storytelling apps to enhance user engagement and foster genuine connections.
CategoryPop Culture
Dynamic VR Comics
Tales of Wedding Rings VR is a New Manga Experience from Square Enix
With the emergence of VR comics, publishers have an opportunity to explore transformative storytelling methods and engage readers in new ways.
CategoryPop Culture
VR Travel Series
'Discovery TRVLR' Offers a Virtual Journey to All Seven Continents
The travel and tourism industry can leverage virtual reality technology to offer immersive travel experiences.
CategoryTech
Iconic Videogame Orchestras
The Metal Gear Orchestra Is Finally Coming To Europe and North America
The entertainment industry can explore partnerships with videogame developers to create live orchestral concerts featuring iconic soundtracks.
