Category
Tech
Delegated Interfaces
Trend cluster
Category
Localized
Growth
Big businesses offer high-tech services to help local companies expand.
3.6
Trend score
Trend
What is the Localized Growth trend?
Localized Growth: Global, tech-focused businesses create new tools and services that focus on increasing the reach of smaller, local businesses. In an act to appear non-threatening to small companies, these new business models are designed to help entrepreneurial initiatives grow and become more in-tune with the advantages of technology. Leveraging advanced technologies like blockchain on a small scale will yield mass results for new companies trying to make their overall strategies stronger and more successful.
Trend themes
Themes within the Localized Growth trend
Three behaviours holding the trend together01
Localized Growth
Businesses are creating new tools and services to help increase the reach of smaller, local businesses through advanced technologies like blockchain.
02
Small Business-Expanding Programs
Technology, such as Womply, is being used to help small businesses take full control of their local internet searches, increasing company visibility and business growth potential.
03
Affordable Blockchain Tools
Beta software like the IBM Blockchain Starter Plan is helping smaller scale businesses adapt to blockchain technology at a more affordable price and without the focus on cryptocurrency.
Industry implications
What the Localized Growth trend means for industry
Where the trend changes the playbookFor
Small Business Services
Businesses, like Office Depot's BizBox and Womply, are offering technology-based tools and services to help small businesses grow and succeed.
For
Point of Sale Systems
Advanced features in POS systems, such as the 'POSist' software, are streamlining businesses and helping to accelerate growth.
For
Office Renovations
Lebel & Bouliane is an example of design studios that are renovating offices to better suit business needs and push for innovation in company culture.
Workshop question
How can your brand leverage technology to increase your scope and reach?
Trend signals
Trend signals for Localized Growth
Trend score 3.6 out of 10, from popularity 53%, activity 47%, freshness 8%.
Popularity53%
Activity47%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Localized Growth trend
5 featured examples from Mar 22, 2018 to Mar 14, 2019CategoryBusiness
Millennial Start-Up Services
Office Depot's BizBox Empowers Business Owners with Growth Tools
The all-in-one platform model of Office Depot's BizBox presents a disruptive innovation opportunity for e-commerce companies looking to offer comprehensive services to small busin…
CategoryArt & Design
Ultra-Contemporary Working Spaces
Lebel & Bouliane Boast a Toronto Office Design for Sidewalk Labs
The renovation of old buildings and the creation of smart city designs presents an opportunity for architects to apply innovative designs for work environments.
CategoryTech
Small Business-Expanding Programs
Womply Boost Aims to Aid Small Business Through Local Searches
Small business software industry can explore innovative solutions like Womply Boost to support and enhance customer outreach and engagement.
CategoryTech
Growth-Accelerating POS Systems
'POSist' is Packed with Advanced Features to Help Businesses Grow
POS systems with advanced features offer restaurants the opportunity to enhance operational efficiency, improve accuracy in billing, and automate marketing efforts.
CategoryTech
Affordable Blockchain Tools
The IBM Blockchain Starter Plan is an Great Option for Small Companies
The IBM Blockchain Starter Plan caters to low-cost plan startups, providing them with accessible tools to build on the IBM blockchain platform.
