Big businesses offer high-tech services to help local companies expand
Implications - Global, tech-focused businesses create new tools and services that focus on increasing the reach of smaller, local businesses. In an act to appear non-threatening to small companies, these new business models are designed to help entrepreneurial initiatives grow and become more in-tune with the advantages of technology. Leveraging advanced technologies like blockchain on a small scale will yield mass results for new companies trying to make their overall strategies stronger and more successful.
Workshop Question - How can your brand leverage technology to increase your scope and reach?