Category
Lifestyle
Assisted Choices
Trend cluster
Category
Bio
Straw
Brands and government policies ban or phase out traditional plastic straws.
5.4
Trend score
Trend
What is the Bio Straw trend?
Bio Straw: With brands and certain governments increasingly focusing on the impact of their waste-related policies, along with consumer lifestyle habits related to excess consumption, a step many are taking is to phase out plastic straws – whether through the use of new materials, or banning them entirely. This shift comes as sustainable consumption is increasingly considered to be a cyclical concept in which the consumer, big businesses, and government policies all bear responsibility
Trend themes
Themes within the Bio Straw trend
Three behaviours holding the trend together01
Plastic Ban
As the movement about the impact of plastics in the environment increases, businesses have the opportunity to phase out traditional plastics and scale their products and/or solutions using eco-friendly alternatives.
02
Sustainable Consumption
Consumers are becoming more conscious of their impact on the environment and businesses should strive to cater to this market trend by innovating their products and services towards sustainable and eco-friendly principles.
03
Personalizations
Businesses have the opportunity to innovate their personalized products by creating unique and imaginative designs while upholding eco-friendly materials and methods of production to meet consumer customization preferences.
Industry implications
What the Bio Straw trend means for industry
Where the trend changes the playbookFor
Food and Beverage
As the movement against plastics in the environment gains momentum, businesses should start thinking beyond their industry norms to contribute to a cleaner environment.
For
Packaging
The packaging industry has the opportunity to pivot towards sustainable alternatives while incorporating personalizations to meet consumer preferences.
For
Retail
Businesses in retail should adjust to the growing awareness of environmental sustainability by offering eco-friendly personalized options in their products.
Workshop question
How can your brand contribute to newly emerging sustainability practices?
Trend signals
Trend signals for Bio Straw
Trend score 5.4 out of 10, from popularity 86%, activity 67%, freshness 8%.
Popularity86%
Activity67%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Bio Straw trend
5 featured examples from Dec 5, 2017 to Aug 3, 2018CategoryEco
Edible Drinking Straws
Loliware's 'Lolistraw' Can Be Eaten or Composted After Use
Exploring new materials and manufacturing processes to create sustainable and compostable food packaging
CategoryEco
Reusable Ceramic Drinking Straws
Bill and Ben Design's Designs are Imaginative and Adorable
Ceramic artists and potters can focus on creating eco-friendly products, specifically drinking straws, that combine form and function for everyday and collector use.
CategoryEco
Eco-Friendly Drinking Straws
Garrett Paper Inc. Advocates for Sustainability with the Bio Straw
Restaurants and food-serving establishments can adopt eco-friendly products like compostable drinking straws to promote sustainability and cater to environmentally-conscious diner…
CategoryEco
Paper Fast Food Straws
UK McDonald's Straws Will Be Swapped for Eco-Friendly Alternatives
The shift towards paper straws by McDonald's and other fast food chains creates opportunities for companies in the fast food industry to adopt similar environmentally friendly pra…
CategoryEco
Collapsible Reusable Straws
The Finalstraw is Sustainable and Convenient
The growing popularity of sustainable straws presents opportunities for companies in the beverage industry to innovate and differentiate themselves.
