Category
Autos
Racing Homage
Trend cluster
Category
Assistive
Add-on
Aftermarket products enable voice-assistant integration in vehicles.
3.8
Trend score
Trend
What is the Assistive Add-on trend?
Assistive Add-on: The integration of voice-assistance is expanding outside the home and into the vehicles of consumers. The use of such products enables drivers to stay focused on the road while utilizing their voice assistant for tasks that would previously require drivers to take their eyes off the road, such as for programming in directions. The rise of voice-assistance add-on products paves the way for tech-integration within vehicles that increase driver safety.
Trend themes
Themes within the Assistive Add-on trend
Three behaviours holding the trend together01
Aftermarket Voice Assistant Integration
Aftermarket products that integrate voice-assistant technology into vehicles are becoming more popular, allowing for additional safety and increased productivity while driving.
02
Total Voice Assistant Coverage
Consumers are becoming accustomed to voice-assistant services and are seeking total voice assistant coverage in all aspects of their lives, including their vehicles.
03
Aftermarket Vehicle Modification
An increasing number of consumers are turning to aftermarket vehicle modifications to add technology and functionality to their existing vehicles rather than upgrading to the latest model.
Industry implications
What the Assistive Add-on trend means for industry
Where the trend changes the playbookFor
Automotive Aftermarket
The automotive aftermarket industry has the opportunity to capitalize on the rising demand for vehicle modifications that integrate technology and functionality.
For
Consumer Electronics
The consumer electronics industry can benefit from the growing demand for voice assistant technology and related accessories, such as wireless speakers and headphones.
For
Smart Home
The smart home industry can explore opportunities in integrating voice-assistant technology beyond the home, such as in vehicles and public transportation.
Workshop question
How can your brand’s products be easily integrated into various facets of a consumer’s lifestyle?
Trend signals
Trend signals for Assistive Add-on
Trend score 3.8 out of 10, from popularity 69%, activity 35%, freshness 8%.
Popularity69%
Activity35%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Assistive Add-on trend
4 featured examples from Oct 17, 2017 to May 30, 2018CategoryAutos
Voice Assistant Vehicle Navigators
The Garmin 'Speak' Brings Amazon Alexa into Your Vehicle
Disruptive innovation opportunity: Collaborate with navigation technology brands to develop advanced voice assistant solutions for vehicles, enhancing the driving experience.
CategoryAutos
Aftermarket Assistant Car Accessories
The Avantree Bluetooth Visor Car Kit is Siri Compatible
The automotive accessories industry can capitalize on the trend of voice assistant car accessories by creating innovative products that enhance driver experience and improve vehic…
CategoryAutos
Voice Assistant Car Accessories
The Anker 'Roav Viva' Brings Amazon Alexa to Your Vehicle
Voice assistant car accessories can offer a unique selling proposition for automotive and transportation companies by improving the driving experience with hands-free functionalit…
CategoryAutos
Automotive Voice Assistant Accessories
The Speak Music 'Muse Auto' Brings Amazon Alexa to Your Car
This trend presents opportunities for automotive technology companies to develop voice assistant accessories and aftermarket solutions for cars.
