Aftermarket products enable voice-assistant integration in vehicles
Implications - The integration of voice-assistance is expanding outside the home and into the vehicles of consumers. The use of such products enables drivers to stay focused on the road while utilizing their voice assistant for tasks that would previously require drivers to take their eyes off the road, such as for programming in directions. The rise of voice-assistance add-on products paves the way for tech-integration within vehicles that increase driver safety.
Workshop Question - How can your brand’s products be easily integrated into various facets of a consumer’s lifestyle?