Socialized Sneaker

"Sneakerhead" culture forms communities through networking events

Implications - Sneakerhead cultures are creating and attending networking events as a way to enhance engagement between individuals and groups within this space. With this culture originating from shared interests in basketball, hip hop, and footwear, the establishment of sneaker-specific networking events is an acceleration of the consumer desire for connecting and collaborating on their more niche interests, as a way to feel a sense of belonging and community.
SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
60,871 Total Clicks
Feb 18 - Jun 18
This Month and Warm
Art & DesignFashion
Featured Examples
Underground Sneaker Events - adidas Originals' EQT Sneaker Release Was Hosted in a Parking Garage
SCORE 8.6
This Year and V. Hot 3,511 Clicks Pub: Feb 16, 18
Underground Sneaker Events
adidas Originals' EQT Sneaker Release Was Hosted in a Parking Garage
Drawing inspiration from underground raves, adidas Originals hosted its latest EQT sneaker release party inside a Toronto hotel’s parking garage. The evening celebrated the launch of the brand&#... [More]
VR Sneaker Galleries - Six Hundred Four Launched an Experience That Fuses eCommerce and VR
SCORE 8.9
This Quarter and V. Hot 1,236 Clicks Pub: Apr 27, 18
VR Sneaker Galleries
Six Hundred Four Launched an Experience That Fuses eCommerce and VR
Six Hundred Four, a sneaker brand that partners with local artists to create limited-edition sneakers, launched a virtual reality sneaker gallery experience that offers a fun way for consumers to... [More]
Alternative Mobile Retail Methods - Solebox Sells an Nike Air Max Silhouette from a Matching Van
SCORE 8.6
This Year and V. Hot 1,939 Clicks Pub: Apr 3, 18
Alternative Mobile Retail Methods
Solebox Sells an Nike Air Max Silhouette from a Matching Van
With the highly anticipated release of Sean Wotherspoon’s Nike Air Max 1/97, Berlin-based shop Solebox utilizes an alternative retail method that brings customers, shop and brand closer... [More]
AR Concert Sneaker Drops - Kendrick Lamar's Cortez Kenny III Will Be Available During His Concert
SCORE 7.4
This Quarter and Warm 319 Clicks Pub: May 14, 18
AR Concert Sneaker Drops
Kendrick Lamar's Cortez Kenny III Will Be Available During His Concert
The new Cortez Kenny III sneakers by Kendrick Lamar will give fans a unique buying experience that leverages AR and live concert experiences. During Top Dawg Entertainment’s Championship tour,... [More]
Pop-Up Sneaker Hotels - Converse's 'One Star Hotel' Boasts Style, Sneakers and Special Guests
SCORE 6.7
This Year and Warm 235 Clicks Pub: Feb 13, 18
Pop-Up Sneaker Hotels
Converse's 'One Star Hotel' Boasts Style, Sneakers and Special Guests
Generally speaking, travelers avoid accommodations that have received low ratings from previous guests, but the ‘One Star Hotel’ from Converse sets itself apart as something else entirely.... [More]
Gamified Sneaker Experiences - 'Reactland' Expresses the "Bounce" of the Nike 'Epic React' Style
SCORE 6.6
This Year and Warm 207 Clicks Pub: Mar 16, 18
Gamified Sneaker Experiences
'Reactland' Expresses the "Bounce" of the Nike 'Epic React' Style
In order to show what sets the new Nike Epic React model apart from other performance footwear designs, Wieden Kennedy Shanghai created the ‘Reactland’ experience for Nike. Gym-goers... [More]
Quantcast