The new Cortez Kenny III sneakers by Kendrick Lamar will give fans a unique buying experience that leverages AR and live concert experiences. During Top Dawg Entertainment's Championship tour, Nike and Lamar will allow fans, at select shows, to utilize the AR camera in Nike's SNRKS app to purchase the limited-edition sneakers. The chance to purchase the sneakers will occur at a random moment during the concert with fans receiving an alert on their phones as well as a prompt on the arena screen.
Unlike previous SNKRS Stash Spot activations, this new release will not be digitally buried in a secret location and will be available anywhere in the arena. The Cortez Kenny III sneakers will be available in the activation for as long as there are still pairs available. Those who cannot make it to the concerts will still have a chance to buy the sneakers as they will be available for a short time through the Nike SNKRS app.
What Makes This Trend Stand Out
- AR Concert Sneaker Releases
- There is an opportunity to leverage AR technology to release limited edition sneakers during concerts
- Live Event Merchandising
- Exploring how to innovate the traditional live event merchandising model with technology such as AR
- Collaborative AR Marketing Campaigns
- Brands and artists can come together to create unique and engaging AR experiences to market their products
Sectors Adopting This
- Sportswear
- Sportswear companies can explore incorporating AR technology for limited edition product releases during live events
- Live Event Production
- There is an opportunity for live event production companies to incorporate AR technology to enhance the fan experience
- AR Technology
- AR technology companies can focus on developing solutions for live event merchandising and marketing campaigns
