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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,953 more

Accessible Subscription

Automotive subscriptions make luxury cars more accessible to consumers

Implications - Car subscriptions offer consumers a new alternative to buying or leasing a car, appealing to consumers who are looking for more flexibility and convenience than traditional ownership entails. This evolution in ownership speaks to the rise of accessibility, particularly for luxury vehicles, that consumers might otherwise not have the ability to afford or necessity to own, especially those in metropolitan areas.
Workshop Question - How can your brand look to make its luxury products more accessible?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 49 Examples:
97,490 Total Clicks
Date Range:
Oct 17 — Jun 18
Trending:
Average
Consumer Insight Topics:

Featured Examples

Luxury Car Subscription Services
Luxury Car Subscription Services
The New Mercedes-Benz Collection Service will Launch in June
Subscription services have grown immensely in popularity in the past several years, so the new Mercedes-Benz Collection service has been launched as the latest option for drivers to take advantage of.... MORE
Luxury Car Subscriptions
Luxury Car Subscriptions
'Care by Volvo' Lets Consumers Get Volvo Vehicles On Demand
Luxury car companies have increasingly been appealing to consumers’ desires for novelty and on-demand variability in their experiences with brands, and ‘Care by Volvo’ is a service... MORE
Luxury Car Subscription Services
Luxury Car Subscription Services
Lexus is Introducing a Car Subscription Service Later This Year
While introducing its Lexus UX Compact UX 200 and UX250H, the luxury car brand announced that it will be rolling out a car subscription service that will be available later this year. This move isn&... MORE
Luxury Car Subscription Services
Luxury Car Subscription Services
The Porsche Passport Service Offers Cars on Demand
Subscription services have become the norm and are subsequently accepted by consumers as a suitable way to access goods and services, so Porsche Passport comes as the latest when it comes to vehicles.... MORE
Semi-Autonomous Wagon Vehicles
Semi-Autonomous Wagon Vehicles
The 2019 Volvo V60 Can be Purchased Under the Car by Volvo Plan
The 2019 Volvo V60 has been unveiled by the automobile manufacturer as a premium yet practical vehicle that will be perfect for families and drivers who are looking for the latest technology in a... MORE
Automotive Subscription Services
Automotive Subscription Services
The BMW Subscription Service Will Begin Testing in Nashville
The BMW subscription service pilot program has officially reached American shores and is set to offer a more flexible alternative to automotive ownership. Launching in Nashville, Tennessee, the... MORE

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