Category
Autos
Racing Homage
Trend cluster
Category
Accessible
Subscription
Automotive subscriptions make luxury cars more accessible to consumers.
3.4
Trend score
Trend
What is the Accessible Subscription trend?
Accessible Subscription: Car subscriptions offer consumers a new alternative to buying or leasing a car, appealing to consumers who are looking for more flexibility and convenience than traditional ownership entails. This evolution in ownership speaks to the rise of accessibility, particularly for luxury vehicles, that consumers might otherwise not have the ability to afford or necessity to own, especially those in metropolitan areas.
Trend themes
Themes within the Accessible Subscription trend
Three behaviours holding the trend together01
Car Subscription Services
Car subscription services offer consumers a new alternative to buying or leasing a car, appealing to consumers who are looking for more flexibility and convenience than traditional ownership entails.
02
Luxury Car Subscription Trend
Luxury car companies have increasingly been appealing to consumers' desires for novelty and on-demand variability in their experiences with brands.
03
Pay-per-use Car Subscription Model
The pay-per-use method of payment for car subscription services is compatible with long-term use, presenting the driver with a new means of accessing a vehicle.
Industry implications
What the Accessible Subscription trend means for industry
Where the trend changes the playbookFor
Automotive Industry
The automotive industry is being disrupted with the emergence of car subscription services.
For
Luxury Brand Industry
Luxury brands are exploring subscription models as a way to appeal to consumers and offer them more flexible ownership options.
For
Insurance Industry
The insurance industry has an opportunity to provide subscription services that offer comprehensive coverage for consumers accessing vehicles through car subscription services.
Workshop question
How can your brand look to make its luxury products more accessible?
Trend signals
Trend signals for Accessible Subscription
Trend score 3.4 out of 10, from popularity 45%, activity 50%, freshness 8%.
Popularity45%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Accessible Subscription trend
6 featured examples from Oct 12, 2017 to Apr 14, 2018CategoryAutos
Luxury Car Subscription Services
The New Mercedes-Benz Collection Service will Launch in June
Disruptive innovation opportunity: Integrating luxury car subscription options to existing car rental services to attract a wider range of customers seeking premium automotive exp…
CategoryAutos
Luxury Car Subscriptions
'Care by Volvo' Lets Consumers Get Volvo Vehicles On Demand
The auto industry has the opportunity to adapt to new consumer demands by offering subscription services that provide flexibility and convenience.
CategoryAutos
Luxury Car Subscription Services
Lexus is Introducing a Car Subscription Service Later This Year
The car subscription service trend is disrupting the automobile industry, prompting luxury car brands like Lexus, Volvo, Ford, and Porsche to explore new ways of providing vehicle…
CategoryAutos
Luxury Car Subscription Services
The Porsche Passport Service Offers Cars on Demand
The automotive industry can capitalize on the popularity of luxury car subscription services by developing subscription programs for a wider range of vehicles from different brand…
CategoryAutos
Semi-Autonomous Wagon Vehicles
The 2019 Volvo V60 Can be Purchased Under the Car by Volvo Plan
The introduction of semi-autonomous wagon vehicles like the 2019 Volvo V60 signifies a shift towards innovative technologies and customer-centric vehicle ownership models.
CategoryAutos
Automotive Subscription Services
The BMW Subscription Service Will Begin Testing in Nashville
The automotive industry has the opportunity to disrupt the traditional car ownership model by offering subscription-based services that provide flexibility and convenience to cons…
