While introducing its Lexus UX Compact UX 200 and UX250H, the luxury car brand announced that it will be rolling out a car subscription service that will be available later this year.
This move isn't a first for the automobile industry, as brands like Volvo, Ford and Porsche have all launched similar programs that grant access to these vehicles. To use the program, consumers will pay-per-use, as appose to owning the vehicle. This method of payment is compatible with long-term use, meaning a consumer can rent a car for as long as they need, with less commitment. Both convenient and affordable, this model of vehicle rentals presents the driver with a new means of accessing a vehicle.
Image credit: Toyota