Luxury car companies have increasingly been appealing to consumers' desires for novelty and on-demand variability in their experiences with brands, and 'Care by Volvo' is a service that aims to offer those same features. The new car subscription service charges consumers a flat monthly fee for access to a selection of Volvo vehicles, including the XC40 SUV and the V60 wagon.
Care by Volvo is more than just a lease. Through the service, consumers pay monthly for not only the vehicle but also insurance, maintenance (like oil changes, new wiper blades, and tires), and roadside assistance. That monthly program affords consumers the freedom to switch their vehicles as they need or desire, making it appealing for people who like to vary their driving experience.
The V60's monthly fee has not yet been announced, but the XC40's Care by Volvo package currently costs $600 per month.