Luxury car companies have increasingly been appealing to consumers' desires for novelty and on-demand variability in their experiences with brands, and 'Care by Volvo' is a service that aims to offer those same features. The new car subscription service charges consumers a flat monthly fee for access to a selection of Volvo vehicles, including the XC40 SUV and the V60 wagon.
Care by Volvo is more than just a lease. Through the service, consumers pay monthly for not only the vehicle but also insurance, maintenance (like oil changes, new wiper blades, and tires), and roadside assistance. That monthly program affords consumers the freedom to switch their vehicles as they need or desire, making it appealing for people who like to vary their driving experience.
The V60's monthly fee has not yet been announced, but the XC40's Care by Volvo package currently costs $600 per month.
'Care by Volvo' Lets Consumers Get Volvo Vehicles On Demand
1. Luxury Car Subscriptions - The trend of luxury car companies offering subscriptions is disrupting the traditional model of owning or leasing a car.
2. On-demand Services - The 'Care by Volvo' service provides convenience and flexibility, catering to consumers' desire for on-demand variability in their experiences with brands.
3. Subscription Economy - The success of 'Care by Volvo' highlights the emergence of the subscription economy and its potential to revolutionize various industries.
1. Auto Industry - The auto industry has the opportunity to adapt to new consumer demands by offering subscription services that provide flexibility and convenience.
2. Insurance Industry - The insurance industry can potentially partner with subscription services like 'Care by Volvo' to offer bundled policies and expand their customer base.
3. Technology Industry - Technology companies can provide innovative solutions to car subscription services and improve the overall customer experience, such as creating user-friendly mobile platforms for managing subscriptions.