The FastLane line of convenience stores has launched a monthly car wash subscription program that is designed to make it easier than ever for owners of cars as well as trucks to take advantage of contactless car washing solutions through the convenience of a digital mobile app.
The FastLane truck wash and car wash subscription programs can be signed up for through the company's mobile app, with customers able to select from one of several packages that they can leverage across the company's assortment of car wash locations.
The program, which is poised to provide convenience to customers and thereby boost revenue for FastLane, was crafted by Liquid Barcodes, which has noted expertise in leveraging loyalty tactics in this space.
Saurabh Swarup, general manager at Liquid Barcodes, noted that the program will help boost customer loyalty whilst making for a sustainable form of revenue. "We are incredibly proud to deliver a technology solution that increases customer traffic, revenue and profitability of the car and truck wash program for FastLane Convenience Stores," Swarup said.
Image Credit: FastLane
What's Driving This Trend
- Contactless Car Wash Subscription
- The contactless car wash subscription trend is disrupting the traditional car washing industry by providing a convenient, app-based solution that increases revenue and customer loyalty.
- Mobile App Convenience
- The mobile app convenience trend for car wash subscriptions is disrupting the customer experience and providing new revenue streams for convenience stores and other businesses.
- Loyalty-based Marketing
- The use of loyalty-based marketing tactics to drive revenue and customer loyalty is a disruptive trend in the car washing industry that is facilitated by new digital solutions.
Who This Affects Most
- Convenience Stores
- Convenience stores are one of the industries that can benefit from the contactless car wash subscription trend, by providing customers with a new revenue stream and enhancing their experience through mobile app convenience.
- Car Washing
- The traditional car washing industry can benefit from the mobile app convenience trend and loyalty-based marketing tactics by adopting new digital solutions to drive revenue and customer engagement.
- Digital Solutions
- Digital solution providers and technology companies can take advantage of the disruptions in the car washing industry by providing innovative mobile app-based solutions that improve convenience and customer loyalty.
