Category
Tech
Delegated Interfaces
Trend cluster
Category
Accessible
Mixology
The practice of making high quality cocktails is increasingly attainable.
3.8
Trend score
Trend
What is the Accessible Mixology trend?
Accessible Mixology: The rise of at-home drinking among Millennials has brought on a surge of mixology apps that allow users to craft quality cocktails. These apps indicate the continued rise of artisan food and beverage culture, and cater to the consumer desire for DIY experiences that allow them to replicate the products and services they typically purchase in-store.
Trend themes
Themes within the Accessible Mixology trend
Three behaviours holding the trend together01
DIY Mixology Apps
The rise of at-home drinking among Millennials has brought on a surge of mixology apps that allow users to craft quality cocktails.
02
Mail-order Mixology Kits
New services like Mixology Monthly are making it easier for amateur bartenders to mix their favorite craft cocktails at home.
03
Customized Mixology Apps
The Mixel app lets users add in the ingredients they have on hand to see what they can make with what they've got.
Industry implications
What the Accessible Mixology trend means for industry
Where the trend changes the playbookFor
Food and Beverage
DIY mixology apps cater to the consumer desire for DIY experiences that allow them to replicate the products and services they typically purchase in-store.
For
Subscription Services
Mail-order mixology kits like Mixology Monthly offer a new class of subscription service that provides customers with monthly shipments of cocktail accessories.
For
Mobile Applications
Customized mixology apps like Mixel cater to the need for user-friendly mobile applications for at-home mixology.
Workshop question
How can your brand incorporate DIY culture into its products/services?
Trend signals
Trend signals for Accessible Mixology
Trend score 3.8 out of 10, from popularity 61%, activity 45%, freshness 8%.
Popularity61%
Activity45%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Accessible Mixology trend
7 featured examples from Mar 21, 2016 to Jun 21, 2018CategoryTech
Soda Mixology Apps
7UP's Digital Bartender App Shares Easy-to-Follow Drink Recipes
The food and beverage industry can explore opportunities in developing interactive recipe apps to enhance user experiences and drive recipe innovation.
CategoryLifestyle
Alchemical Cocktail Sets
Emilien Jaury's 'Witt' Collection is Designed for Precise Mixing
Manufacture scientific-grade cocktail-making tools for professional or at-home mixologists.
CategoryArt & Design
Mail Order Mixology Kits
Mixology Monthly Helps Consumers Make Craft Cocktails at Home
Disruptive innovation opportunity for subscription-based services to provide mixology kits and accessories to customers on a regular basis.
CategoryTech
Instructional Mixology Apps
The Perfect Drink Smart Scale is an App for Mixing Professional Drinks
Consumer electronics companies can develop connected scales and other IoT-enabled bar tools to improve the at-home drinking experience.
CategoryTech
Story-Centric Mixology Apps
The Liquor Cabinet App Tells the Story Behind Each Drink
Opportunity for developers to create user-friendly mixology apps with a focus on storytelling and drink exploration.
CategoryTech
User-Friendly Drink Mixing Apps
Lush is a Cocktail Application with a Large Menu of Drink Recipes
Opportunity for disruptive innovation: Create a platform that combines the convenience of drink mixing apps with other mobile services, such as food delivery or event planning.
CategoryTech
Customized Mixology Apps
The 'Mixel' App Lets You Add in the Ingredients You Have on Hand
The 'Mixel' app represents an opportunity for mobile app developers to create customized mixology apps.
