Accessible Mixology

The practice of making high quality cocktails is increasingly attainable

Implications - The rise of at-home drinking among Millennials has brought on a surge of mixology apps that allow users to craft quality cocktails. These apps indicate the continued rise of artisan food and beverage culture, and cater to the consumer desire for DIY experiences that allow them to replicate the products and services they typically purchase in-store.

Workshop Question - How can your brand incorporate DIY culture into its products/services?
SCORE 5.8
Popularity
Activity
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Megatrends
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71,458 Total Clicks
Mar 16 - Jun 18
This Year and Average
TechMobileLifestyleDrinking
Featured Examples
Soda Mixology Apps - 7UP's Digital Bartender App Shares Easy-to-Follow Drink Recipes
SCORE 8
This Year and Hot 1,726 Clicks Pub: Jun 19, 18
Soda Mixology Apps
7UP's Digital Bartender App Shares Easy-to-Follow Drink Recipes
7UP launched a new mobile website called Digital Bartender that shares how the versatile soft drink may be used to create a wide range of cocktails and mocktails to be enjoyed this summer. While... [More]
Alchemical Cocktail Sets - Emilien Jaury's 'Witt' Collection is Designed for Precise Mixing
SCORE 6.1
Warm 620 Clicks Pub: Jan 22, 18
Alchemical Cocktail Sets
Emilien Jaury's 'Witt' Collection is Designed for Precise Mixing
Cocktail mixing has been elevated to the status of art, and the ‘Witt’ collection from designer Emilien Jaury aims to present so-called mixology as something almost magical. The set... [More]
Mail Order Mixology Kits - Mixology Monthly Helps Consumers Make Craft Cocktails at Home
SCORE 4.6
Average 2,126 Clicks Pub: Apr 28, 17
Mail Order Mixology Kits
Mixology Monthly Helps Consumers Make Craft Cocktails at Home
A new service called Mixology Monthly is making it easier for amateur bartenders to mix their favorite craft cocktails at home. With a variety of options to choose from and speedy shipping, the... [More]
Instructional Mixology Apps - The Perfect Drink Smart Scale is an App for Mixing Professional Drinks
SCORE 3.3
Mild 1,079 Clicks Pub: Mar 21, 16
Instructional Mixology Apps
The Perfect Drink Smart Scale is an App for Mixing Professional Drinks
The Perfect Company and Absolut recently announced a partnership to provide groundbreaking ways for adults to craft quality cocktails at home, beginning with the ‘Absolut Classics’... [More]
Story-Centric Mixology Apps - The Liquor Cabinet App Tells the Story Behind Each Drink
SCORE 3.2
Mild 397 Clicks Pub: Jul 8, 16
Story-Centric Mixology Apps
The Liquor Cabinet App Tells the Story Behind Each Drink
‘The Liquor Cabinet’ is a mixology app that does more than just teach users how to assemble the perfect cocktail. With the rise of cocktail culture, a growing number of consumers have... [More]
User-Friendly Drink Mixing Apps - Lush is a Cocktail Application with a Large Menu of Drink Recipes
SCORE 4.7
This Year and Average 184 Clicks Pub: Jun 20, 18
User-Friendly Drink Mixing Apps
Lush is a Cocktail Application with a Large Menu of Drink Recipes
Good cocktail applications are hard to find but not nonexistent. Lush is a drink mixing mobile app that boasts a user-friendly interface and a massive catalog of boozy goodness. The product is not... [More]
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