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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,860 more

Accessible Mixology

The practice of making high quality cocktails is increasingly attainable

Implications - The rise of at-home drinking among Millennials has brought on a surge of mixology apps that allow users to craft quality cocktails. These apps indicate the continued rise of artisan food and beverage culture, and cater to the consumer desire for DIY experiences that allow them to replicate the products and services they typically purchase in-store.
Workshop Question - How can your brand incorporate DIY culture into its products/services?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 52 Examples:
100,293 Total Clicks
Date Range:
Mar 16 — Jun 18
Trending:
Average
Consumer Insight Topics:

Featured Examples

Soda Mixology Apps
Soda Mixology Apps
7UP's Digital Bartender App Shares Easy-to-Follow Drink Recipes
7UP launched a new mobile website called Digital Bartender that shares how the versatile soft drink may be used to create a wide range of cocktails and mocktails to be enjoyed this summer. While... MORE
Alchemical Cocktail Sets
Alchemical Cocktail Sets
Emilien Jaury's 'Witt' Collection is Designed for Precise Mixing
Cocktail mixing has been elevated to the status of art, and the ‘Witt’ collection from designer Emilien Jaury aims to present so-called mixology as something almost magical. The set... MORE
Mail Order Mixology Kits
Mail Order Mixology Kits
Mixology Monthly Helps Consumers Make Craft Cocktails at Home
A new service called Mixology Monthly is making it easier for amateur bartenders to mix their favorite craft cocktails at home. With a variety of options to choose from and speedy shipping, the... MORE
Instructional Mixology Apps
Instructional Mixology Apps
The Perfect Drink Smart Scale is an App for Mixing Professional Drinks
The Perfect Company and Absolut recently announced a partnership to provide groundbreaking ways for adults to craft quality cocktails at home, beginning with the ‘Absolut Classics’... MORE
Story-Centric Mixology Apps
Story-Centric Mixology Apps
The Liquor Cabinet App Tells the Story Behind Each Drink
‘The Liquor Cabinet’ is a mixology app that does more than just teach users how to assemble the perfect cocktail. With the rise of cocktail culture, a growing number of consumers have... MORE
User-Friendly Drink Mixing Apps
User-Friendly Drink Mixing Apps
Lush is a Cocktail Application with a Large Menu of Drink Recipes
Good cocktail applications are hard to find but not nonexistent. Lush is a drink mixing mobile app that boasts a user-friendly interface and a massive catalog of boozy goodness. The product is not... MORE
Customized Mixology Apps
Customized Mixology Apps
The 'Mixel' App Lets You Add in the Ingredients You Have on Hand
There is no shortage of cocktail and mixology apps out there, but the ‘Mixel’ app looks to be one of the more customized options that will help you in your quest to craft quality drinks... MORE

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