Customized Mixology Apps

The 'Mixel' App Lets You Add in the Ingredients You Have on Hand

There is no shortage of cocktail and mixology apps out there, but the 'Mixel' app looks to be one of the more customized options that will help you in your quest to craft quality drinks with what you've got on hand.

Rather than simply providing recipes, users can add in the ingredients that they have on hand to see what they can make with what they've got. This eliminates the occurrence of coming across a great recipe only to discover that you are missing an ingredient or two.

The 'Mixel' app acknowledges the growing number of consumers who are looking to partake in at-home mixology, and features 700 curated recipes along with a database of 500 ingredients.

Customized Mixology
The 'Mixel' app allows users to customize their cocktails based on ingredients they have on hand.
Personalized Recipes
The 'Mixel' app provides tailored recipes based on the ingredients users input.
At-home Mixology
The 'Mixel' app caters to the growing trend of consumers making cocktails at home.

Who This Affects Most

Mobile Apps
The 'Mixel' app represents an opportunity for mobile app developers to create customized mixology apps.
Food and Beverage
The 'Mixel' app creates a disruption in the food and beverage industry by helping consumers make quality drinks at home.
Tech Gadgets
The 'Mixel' app opens up the door for tech gadget companies to create smart mixology devices that integrate with the app.
SCORE
1.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 7%
Activity 22%
Freshness 8%

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