Category
Lifestyle
Assisted Choices
Trend cluster
Category
GMO-Free
Confection
Brands are marketing their desserts and sweet treats as non-GMO.
2.6
Trend score
Trend
What is the GMO-Free Confection trend?
GMO-Free Confection: Dessert brands are highlighting the fact that the ingredients in the products they release are non-GMO. More than simply catering to health-conscious consumers, these products offer brands with non-organic desserts a different way to establish their nutritious value, while strengthening the perceived health of the organic desserts that they also tout as being non-GMO.
Trend themes
Themes within the GMO-Free Confection trend
Three behaviours holding the trend together01
Non-GMO Desserts
More dessert brands are marketing their products as non-GMO, offering opportunity for brands to establish nutritional value and cater to health-conscious consumers.
02
Clean Ingredient Confections
Many brands are creating reformatted confections that use recognizable, clean ingredients to appeal to health-focused consumers.
03
Specialized Dietary Confections
Brands are creating allergy-friendly candy options to create products that cater to a wider range of dietary restrictions.
Industry implications
What the GMO-Free Confection trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
The food industry can take advantage of these trends by offering more products with clean, recognizable ingredients and specialized dietary options.
For
Health and Wellness Industry
The health and wellness industry can use these trends to create more products that cater to consumers looking for clean, specialized dietary options in their sweet treats.
For
Non-Profit Industry
Non-profit organizations can seek partnerships with companies like CompletEats to promote their causes through product sales that donate a portion of proceeds.
Workshop question
How could your brand use labeling to enhance its perceived value?
Trend signals
Trend signals for GMO-Free Confection
Trend score 2.6 out of 10, from popularity 31%, activity 40%, freshness 9%.
Popularity31%
Activity40%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the GMO-Free Confection trend
4 featured examples from Jan 18, 2018 to Nov 20, 2019CategoryLifestyle
Health-Conscious Organic Candies
Wholesome Boasts Recognizable Ingredients in Its On-the-Go Treats
Disruptive innovation opportunity: Use organic and natural ingredients to create a new line of confectionery products that prioritize health and wellness.
CategoryLifestyle
Organic Free-From Candies
The Lovely Candy Co. Launched an Organic, Vegan and Non-GMO Candy Line
The candy manufacturing industry can explore disruptive innovation opportunities by incorporating clean ingredients, organic certifications, and vegan/non-GMO options into their p…
CategoryLifestyle
Small-Batch Artisanal Chocolates
Gnaw Chocolate's Bars Experiment with Flavors Like Bananas Foster
The specialty food industry can capitalize on the artisanal chocolate trend by introducing new products with unique flavors and marketing them to a health-conscious and quality-se…
CategoryLifestyle
Festive Free-From Cookies
CompletEats' Peppermint Cacao Chip Cookie Has Allergy-Friendly Chips
Disruptive innovation opportunity for bakeries to develop more inclusive and health-conscious cookie offerings.
