Lenny & Larry's is known for making a variety of functional treats, including the protein-packed Complete Cookie, the Keto Cookie, the Muscle Muffin, and now The Complete Cremes. These sandwich cream cookies are plant-based and full of six grams of protein and four grams of fiber per serving. The chocolate and vanilla cookies put a new twist on a classic treat and notes that its new cookies have a third of the amount of sugar as the leading brand.
The guilt-free, vegan cookies are made with a plant-based protein blend that includes pea protein and rice protein, plus chicory root fiber, sustainable palm oil and other ingredients for flavor and texture. The dairy-free, soy-free, egg-free cookies are also made without high fructose corn syrup and artificial sweeteners.
Key Themes Behind This Trend
- Plant-based Protein
- Opportunity for developing innovative plant-based protein products with added health benefits.
- Reduced Sugar
- Opportunity for creating low-sugar alternatives to popular snacks without compromising taste and texture.
- Functional Treats
- Opportunity to tap into the growing market demand for snacks that offer nutritional value and convenience.
Where This Applies
- Food and Beverage
- The food industry can diversify by creating and marketing more plant-based protein products to cater to health-conscious consumers.
- Snack Manufacturing
- Snack manufacturers can focus on developing innovative low-sugar versions of popular treats to meet consumer demands for healthier options.
- Health and Wellness
- The health and wellness industry can capitalize on the trend of functional treats by offering products that combine indulgence with added health benefits.
