What is the trend of free-from treats?

The trend towards clean eating and healthier snacking is creating opportunities for innovative companies like Pure Batch that offer indulgent, yet wholesome free-from treats.

What is the trend of portion-controlled snacking?

The popularity of portion-controlled snacking is driving brands like Pure Batch to offer convenient, guilt-free snacks that cater to modern wellness lifestyles.

What is the trend of subscription snacking?

Subscription snack services like Pure Batch's offer an ongoing supply of healthy treats while creating opportunities for personalized and curated snacking experiences.

What are the implications for the health food industry industry?

Pure Batch's free-from treats represent a disruptive innovation opportunity in the health food industry by offering healthier snacking options without sacrificing flavor.

What are the implications for the subscription box industry industry?

Subscription services like Pure Batch's offer a unique opportunity to disrupt the traditional snacking industry by providing personalized, curated and healthy snacking experiences.

What are the implications for the vegan and gluten-free food industry industry?

The growing vegan and gluten-free food industry presents opportunities for companies like Pure Batch to provide indulgent snacks that cater to a diverse range of dietary needs.

Wholesome Free-From Treats : free from treats

vegan Ready-to-Bake Cookie Doughs Image 1

Pure Batch Makes Vegan, Gluten-Free & Soy-Free Cookies, Brownies & More

Laura McQuarrie — September 23, 2019 — Lifestyle

References: purebatch & thedieline

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Pure Batch makes free-from treats and sells them in portion-controlled packs with minimalist branding. With products like its All Day Brownies, Smartest Cookies and Chocolate Coconut Truffles, Pure Batch helps to satisfy a sweet tooth in a better-for-you way, all without gluten or soy. According to the brand, "Pure Batch services a modern wellness lifestyle where each batch is designed to give your body a healthy dose of protein, fiber, fat and low-glycemic sugar—anytime, anywhere."

The whole food, plant-based indulgences were created to be enjoyed by all without guilt or fear. In addition to offering a sample pack with a limited-edition insulated cooler, the brand also offers a subscription option to support ongoing clean snacking.

Trend Themes

Free-from Treats — The trend towards clean eating and healthier snacking is creating opportunities for innovative companies like Pure Batch that offer indulgent, yet wholesome free-from treats.
Portion-controlled Snacking — The popularity of portion-controlled snacking is driving brands like Pure Batch to offer convenient, guilt-free snacks that cater to modern wellness lifestyles.
Subscription Snacking — Subscription snack services like Pure Batch's offer an ongoing supply of healthy treats while creating opportunities for personalized and curated snacking experiences.

Industry Implications

Health Food Industry — Pure Batch's free-from treats represent a disruptive innovation opportunity in the health food industry by offering healthier snacking options without sacrificing flavor.
Subscription Box Industry — Subscription services like Pure Batch's offer a unique opportunity to disrupt the traditional snacking industry by providing personalized, curated and healthy snacking experiences.
Vegan and Gluten-free Food Industry — The growing vegan and gluten-free food industry presents opportunities for companies like Pure Batch to provide indulgent snacks that cater to a diverse range of dietary needs.

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