The LUNA Rica fruit and nut bars have been released by the brand as a new option in the US market for consumers looking for a convenient way to stave off hunger between meals. The bars are gluten-free, USDA Organic and non-GMO to ensure they're suitable for those who are looking to avoid certain allergens and ingredients.
The LUNA Rica fruit and nut bars come in four flavor options including 'Chocolate Peanut Butter,' 'Salted Caramel Nut' and 'Chocolate Coconut Almond' with each one filled with peanut butter, cashew butter and almond butter, respectively. Other ingredients include unsweetened chocolate, dates and additional nuts, which all work together to offer a healthy form of energy that won't lead to a crash after consumption.
Why This Trend Is Growing
- Gluten-free Snack Bars
- Opportunity for disruptive innovation lies in the creation of new gluten-free snack bar flavors and ingredient combinations
- Non-gmo Convenience Foods
- There is potential to disrupt the market with new non-GMO snack bar options that go beyond traditional fruit and nut combinations
- Nut Butter-filled Bars
- Disruptive innovation could come in the form of new nut butter-filled bar flavors, packaging, and marketing strategies to appeal to health-conscious consumers
Industries Being Reshaped
- Health Food
- Opportunity for disruptive innovation lies in the health food industry to create new gluten-free, non-GMO, and nut-filled snack bars
- Convenience Food
- There is potential to disrupt the convenience food industry with new grab-and-go snack options that cater to consumers with specific dietary restrictions and preferences
- Snack Food
- Disruptive innovation in the snack food industry could come in the form of new and unique snack bar flavors and ingredient combinations that are both satisfying and healthy
