At the Winter Fancy Food Show, the Jelly Belly Candy Co. introduced its all-new organic jelly beans, which are exclusively made at its certified organic plant in North Chicago.
The organic Jelly Belly candies are packaged into bags of assorted flavors that include orange, lemon, berry, cherry and apple, which are offered in both sweet and sour versions. These flavors are inspired by smoothie varieties and appeal to the consumer who is looking for better-for-you, free-from confections—the Jelly Belly Organic Jelly Beans are made without gelatin, gluten, fat and dairy.
Knowing that today's consumers are looking to indulge mindfully now more than ever, many confectionery brands are reformatting their signature products to better reflect the demand for organic, all-natural and free-from products.
Smoothie-Inspired Jelly Beans
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