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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,884 more

Fan-Funded Influencer

Content creators are supported directly by peers as opposed to brands

Implications - Up until this point, the formula for successful influencer marketing was fairly cut and dry; a person becomes an influencer by creating engaging content, gains brand partnerships, and monetizes content as an ambassador. This model is turned on its head with peer-to-peer funding platforms that enable fans to send money directly to content creators. The shift to a many-to-many model speaks to the true intended nature of social media influence, placing more focus on truly entertaining content than the influence or exposure of a third party.
Workshop Question - How could consumer-generated content become a threat to your company, and how are you preparing?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 68 Examples:
119,687 Total Clicks
Date Range:
May 16 — Apr 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Paid Influencer Apps
Paid Influencer Apps
Heartbeat Helps Users Get Paid to Post on Instagram
Heartbeat, the leading platform rewarding women for sharing brands they love on Instagram, has a new app for iOS and Android. The app makes it easier than ever for women to sign up to become a... MORE
Gen Z Fashion Brands
Gen Z Fashion Brands
'Superdown' by Revolve Appeals to Youth with an Influencer-First Strategy
Revolve has found great success with influencer marketing and it will be introducing its influencer-first approach to its new brand, Superdown by Revolve, which targets a younger demographic. The... MORE
Influencer Marketing Platforms
Influencer Marketing Platforms
'SOCIAL BOND' Lets You Connect with Influencers for Campaigns
Influencer marketing has become an essential component to the strategy for many different brands and businesses, so the ‘SOCIAL BOND’ platform works to let you connect with influencers... MORE
Content Creator Crowdfunding Apps
Content Creator Crowdfunding Apps
'Peep' Raises Funds for Social Media Content Creators
‘Peep’ is a new mobile app that enables users to support social media content creators in order to help them maintain the ability to post. Working like a crowdfunding app, ‘Peep&#... MORE
Social Media Purchasing Platforms
Social Media Purchasing Platforms
SHOPTHAT Makes Buying Products on Social Media Easier
SHOPTHAT is a new mobile service that is making it easier for social media users to search for products pictured through various social channels. The service relies on influencers with a high... MORE
Blogger Payment Platforms
Blogger Payment Platforms
The RewardStyle Platform Helps Influencers Make Money from Social Media
A Dallas-based startup called ‘RewardStyle’ is helping bloggers and influencers make money off their online activity. While many people use social media to promote their brand, it can be... MORE
Creator-Focused Browsers
Creator-Focused Browsers
The 'Brave' Web Browser Allows For Direct Funding Support to Creators
The Brave web browser is a new open-source platform that is starting to attract many YoutTubers in the wake of the website’s revised community guidelines. The Brave web browser was created by... MORE
Direct Cryptocurrency Messages
Direct Cryptocurrency Messages
Crypto DM Lets Streamers and Influencers Earn Ether from Fans
Platforms are beginning to recoginze that in order to flourish, they need to provide avenues for streamers and influencers to earn money, but Crypto DM is a tool that can supplement for the... MORE

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