Fan-Funded Influencer

Content creators are supported directly by peers as opposed to brands

Implications - Up until this point, the formula for successful influencer marketing was fairly cut and dry; a person becomes an influencer by creating engaging content, gains brand partnerships, and monetizes content as an ambassador. This model is turned on its head with peer-to-peer funding platforms that enable fans to send money directly to content creators. The shift to a many-to-many model speaks to the true intended nature of social media influence, placing more focus on truly entertaining content than the influence or exposure of a third party.
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
39,462 Total Clicks
May 16 - Jun 18
This Quarter and Average
MarketingBusinessSocial Media
Featured Examples
Paid Influencer Apps - Heartbeat Helps Users Get Paid to Post on Instagram
SCORE 9.5
This Quarter and V. Hot 4,866 Clicks Pub: Jun 7, 18
Paid Influencer Apps
Heartbeat Helps Users Get Paid to Post on Instagram
Heartbeat, the leading platform rewarding women for sharing brands they love on Instagram, has a new app for iOS and Android. The app makes it easier than ever for women to sign up to become a... [More]
Content Creator Crowdfunding Apps - 'Peep' Raises Funds for Social Media Content Creators
SCORE 6.3
Warm 690 Clicks Pub: Jan 20, 17
Content Creator Crowdfunding Apps
'Peep' Raises Funds for Social Media Content Creators
‘Peep’ is a new mobile app that enables users to support social media content creators in order to help them maintain the ability to post. Working like a crowdfunding app, ‘Peep&#... [More]
Blogger Payment Platforms - The RewardStyle Platform Helps Influencers Make Money from Social Media
SCORE 4.9
Average 1,696 Clicks Pub: May 6, 16
Blogger Payment Platforms
The RewardStyle Platform Helps Influencers Make Money from Social Media
A Dallas-based startup called ‘RewardStyle’ is helping bloggers and influencers make money off their online activity. While many people use social media to promote their brand, it can be... [More]
Creator-Focused Browsers - The 'Brave' Web Browser Allows For Direct Funding Support to Creators
SCORE 3.6
This Year and Mild 179 Clicks Pub: Feb 24, 18
Creator-Focused Browsers
The 'Brave' Web Browser Allows For Direct Funding Support to Creators
The Brave web browser is a new open-source platform that is starting to attract many YoutTubers in the wake of the website’s revised community guidelines. The Brave web browser was created by... [More]
Direct Cryptocurrency Messages - Crypto DM Lets Streamers and Influencers Earn Ether from Fans
SCORE 3.6
This Year and Mild 87 Clicks Pub: May 24, 18
Direct Cryptocurrency Messages
Crypto DM Lets Streamers and Influencers Earn Ether from Fans
Platforms are beginning to recoginze that in order to flourish, they need to provide avenues for streamers and influencers to earn money, but Crypto DM is a tool that can supplement for the... [More]
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