Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Honda Turned Loyal Fans' Garages into Pop-Up Dealerships

 - Nov 2, 2017
References: & psfk
In a creative marketing stunt, Honda created pop-up dealerships in consumers' garages, enabling dedicated fans of the company to serve as brand ambassadors.

The stunt, which aims to promote the brand's range of 2017 SUV's allowed consumers to test drive the vehicles from the convenience of a neighbor's driveway. Those interested in taking the CR-V and HR-V for a spin could sign up online, and make their way over to one of the eight pop-up locations scattered throughout Paris.

The unconventional approach relied on loyal consumers to relay information regarding the brand, creating a low-cost and more personalized car shopping experience. The Honda Next Door Stunt, led by Sid Lee Paris, hopes to expand to other countries, starting soon in Belgium.