'Hiip' is the name of a Vietnam-based start-up that's aiming to help brands find the best social media influencer to work with on a new campaign, product launch or otherwise.
Hiip has a brand create a campaign brief on its site, which the platform will then analyze using data and analytics in order to help brands and advertisers connect with the social media influencers that will be of most value. After a few influencers have been suggested, these individuals have the chance to put together a proposal and quote for review.
As Hiip co-founder Phi Nguyen says, "For a very long time, brands in Vietnam used to choose influencers based on subjective feelings. We want to change that." This technology helps marketers tap into a range of different influencers who are experts in their niches.