The New Manulife Campaign Aims to Uncover the Investment Truth

 - Nov 4, 2017
References: manulife
For many consumers, investing is an entirely new concept that might as well involve learning an completely foreign language, and the new Manulife campaign captures the feeling that those rookie investors inhabit. The campaign centers around a series of commercials set in a carnival, highlighting the funhouse effect that one can experience when shopping through investment options.

In the main Manulife campaign ad, a couple arrives at a dark, spooky, abandoned carnival. The lights shoot on, and the couple decides to enter, upon which they get bombarded by loony investment plans shilled in the style of carnival barkers. The couple gets plied with phony promises about free investing and guaranteed gains, but they're saved by Manulife's Mystery Woman, who promises are more truthful investment experience.