Social media is a business unto itself, and MightyScout is a new tool that provides analytics on influencers to help people understand things like reach, engagement, and so much more. The tool gives users the ability to enter in any Instagram user and get granular data about their accounts.
Instagram influence is a highly valuable resource for companies, and harnessing the power of influencers has become one of the standard channels for accessing one's target consumer base. Understanding the precise reach of influencers -- as well as the legitimacy of that reach in terms of real followers versus things like bots and pods -- is essential for businesses deciding where to spend their ad money. MightyScout is a tool that can help businesses to get the most accurate data on influencers for these purposes.