Investing is daunting enough on its own, and the prospect of investing in something as futuristic as cryptocurrency is even more intimidating, so Circle Invest is aiming to make those commitments easier for people who've never bought in before. The app is designed with a button that lets users by the appropriate share of every coin in the market at once, effectively eliminating the stress of having to choose which investments make the most sense.
Circle Invest currently holds seven cryptocurrencies: Bitcoin, Bitcoin Cash, Ethereum, Ethereum Classic, Litecoin, Zcash, and Monero. For people without any cryptocurrency education, their eyes probably started watering after Bitcoin. Circle Invest recognizing this, and rather than burdening new investors with choosing between coins, the "coin collection option" automatically divides users' investment value all the coins that the app supports (weighted by market cap).