Investing is daunting enough on its own, and the prospect of investing in something as futuristic as cryptocurrency is even more intimidating, so Circle Invest is aiming to make those commitments easier for people who've never bought in before. The app is designed with a button that lets users by the appropriate share of every coin in the market at once, effectively eliminating the stress of having to choose which investments make the most sense.
Circle Invest currently holds seven cryptocurrencies: Bitcoin, Bitcoin Cash, Ethereum, Ethereum Classic, Litecoin, Zcash, and Monero. For people without any cryptocurrency education, their eyes probably started watering after Bitcoin. Circle Invest recognizing this, and rather than burdening new investors with choosing between coins, the "coin collection option" automatically divides users' investment value all the coins that the app supports (weighted by market cap).
What's Driving This Trend
- Simplified Investing
- Circle Invest aims to simplify the investment process by allowing users to buy shares in multiple cryptocurrencies at once.
- Cryptocurrency Education
- The need for cryptocurrency education is highlighted as Circle Invest automatically divides users' investment value among various coins, alleviating the need to choose.
- Diversified Portfolios
- Circle Invest promotes diversification by automatically allocating users' investment value across a range of cryptocurrencies.
Who This Affects Most
- Fintech
- Fintech companies can explore simplified investment platforms that cater to cryptocurrency novices and promote diversification.
- Cryptocurrency
- The cryptocurrency industry can leverage platforms like Circle Invest to educate and attract new investors by simplifying the investment process.
- Mobile Apps
- Mobile app developers can capitalize on the demand for user-friendly investment apps like Circle Invest that simplify and automate the investment process.
