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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,953 more

Eco Scent

Brands release fragrances based in natural ingredients

Implications - Brands are increasingly offering fragrances that are based in natural and vegan ingredients. This eco-friendly shift comes as a response to the rise of global essential oil purchases, with the assumption that more consumers are replacing classic perfumes with natural alternatives. These products also have the added benefit of catering to consumers concerned with adopting environmentally friendly habits in all aspects of their lives.
Workshop Question - How could your brand better align with emerging consumer values?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
96,037 Total Clicks
Date Range:
Jun 17 — Jun 18
Trending:
Average
Consumer Insight Topics:

Featured Examples

Brazil-Themed Eco Fragrances
Brazil-Themed Eco Fragrances
NaturaBrasil’s Collages: A Brazilian Scent Journey is Gender-Neutral
NaturaBrasil recently launched ‘Collages: A Brazilian Scent Journey’ as a five-piece, gender-neutral fragrance collection that showcases its commitment to sustainable, ethical business.... MORE
Naturally Inspired Perfumes
Naturally Inspired Perfumes
'Extraits de Cologne' Products Contain Up to 90% Natural Ingredients
L’Oréal’s Roger & Gallet brand recently recreated its Eau de Cologne range for consumers of today with fresh new branding that introduces them as ‘Extraits de Cologne.’... MORE
Sustainable Genderless Fragrances
Sustainable Genderless Fragrances
KIERIN NYC is a Disruptor with a Cruelty-Free, Natural Approach
KIERIN NYC is a disruptive beauty brand that is launching its debut fragrance collection with a focus on sustainability, natural ingredients, cruelty-free formulas and genderless scents. Since... MORE
Free-From Eco Fragrances
Free-From Eco Fragrances
CLEAN Reserve Makes Sustainable, Vegan, Ethical Fragrances
Finding the perfect personal fragrance can be a transformative experience, but CLEAN Reserve wants to make sure that consumers are able to go about it in a way that won’t adversely impact... MORE
Soothing Perfume Oils
Soothing Perfume Oils
H&M Beauty Offers an Eco-Conscious, Portable Fragrance
The H&M Conscious brand offers a perfume oil that is ideally suited for those who enjoy natural fragrances that they can use on-the-go. The perfume oil has aromatherapy functions and is based... MORE
play_circle_filled Recycled Waste Perfumes
Recycled Waste Perfumes
Les Fleurs du Déchet Finds Beauty in Trash
Luxury French fragrance company Etat Libre d’Orange and Ogilvy Paris are teaming up to create a new luxury perfume known as Les Fleurs du Déchet. Designed to disrupt the fragrance industry, this... MORE

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Blendable Fragrance Collections
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Orange Blossom Cookies
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play_circle_filled Customizable Online-Only Fragrances
Customizable Online-Only Fragrances
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Personality-Inspired Fragrances
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Target is Launching the Exclusive Fragrance Brand 'Good Chemistry'
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'Art Meets Art' Stirs the Senses with Song, Fragrance and Memory
Rich Gender-Neutral Fragrances
Rich Gender-Neutral Fragrances
Aesop's 'Hwyl Eau De Parfum' is a Scent for the Winter Months
Cannabis-Infused Skin Serums
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The Ildi Pekar Tissue Repair Serum Includes Anti-Inflammatory CBD Oil
Social Media Video Festivals
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The 'Insta Stories Festival' in Cologne Promoted Stories on Instagram
Thrill Ride Colognes
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The Dark Ride Cologne Smells Like Your Favorite Theme Park Rides
Portable Perfume Wipes
Portable Perfume Wipes
Pinrose's 'Best Travel Perfume Ever' Takes the Form of a Towelette
Piquant Unisex Fragrances
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Guerlain's 'LUI' Embraces Both Masculine and Feminine Scents
Charitable Personalized Perfumes
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A Percentage of Divona's Perfumes Sales Go to Women's Charities
Wrestler-Inspired Fragrances
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J-Scent's Unique Perfume Smells of Hair Oil Used by Sumo Wrestlers
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Maestrani’s Chocolarium is a Vibrant, Family-Friendly Experience
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Refreshing Unisex Colognes
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