Brands release fragrances based in natural ingredients
Implications - Brands are increasingly offering fragrances that are based in natural and vegan ingredients. This eco-friendly shift comes as a response to the rise of global essential oil purchases, with the assumption that more consumers are replacing classic perfumes with natural alternatives. These products also have the added benefit of catering to consumers concerned with adopting environmentally friendly habits in all aspects of their lives.
Workshop Question - How could your brand better align with emerging consumer values?
Trend Themes
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Natural and Vegan Fragrances — Brands are releasing eco-friendly fragrances based on natural and vegan ingredients to cater to consumers concerned with adopting environmentally friendly habits.
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Sustainable and Ethical Perfumes — Brands are disrupting the personal fragrance category by creating eco-friendly, vegan, sustainable, and ethical products that are free from phthalates, preservatives, gluten and artificial dyes.
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Gender-neutral, Clean-label Fragrances — Gender-neutral, clean-label fragrances are gaining prominence, with a focus on natural, cruelty-free formulas based on scents that leave consumers feeling inspired, rather than defined or confined.
Industry Implications
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Beauty — Beauty companies are creating eco-friendly, sustainable, and gender-neutral perfumes using natural, vegan, and ethical formulas.
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Environmentalism — Environmentalism is driving the development of natural, vegan, and eco-friendly fragrances, with brands making a positive impact on the planet more important than ever.
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Sustainability — Sustainability is at the forefront of the fragrance industry, as more companies embrace sustainable practices and source ingredients responsibly to deliver natural fragrances to conscious consumers.
