Eco Scent

Brands release fragrances based in natural ingredients

Implications - Brands are increasingly offering fragrances that are based in natural and vegan ingredients. This eco-friendly shift comes as a response to the rise of global essential oil purchases, with the assumption that more consumers are replacing classic perfumes with natural alternatives. These products also have the added benefit of catering to consumers concerned with adopting environmentally friendly habits in all aspects of their lives.
SCORE 7.4
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40,292 Total Clicks
Jun 17 - Jun 18
Fresh and Average
FashionEcoCosmetics
Featured Examples
Brazil-Themed Eco Fragrances - NaturaBrasil’s Collages: A Brazilian Scent Journey is Gender-Neutral
SCORE 9.2
Recent and V. Hot 179 Clicks Pub: Jun 16, 18
Brazil-Themed Eco Fragrances
NaturaBrasil’s Collages: A Brazilian Scent Journey is Gender-Neutral
NaturaBrasil recently launched ‘Collages: A Brazilian Scent Journey’ as a five-piece, gender-neutral fragrance collection that showcases its commitment to sustainable, ethical business.... [More]
Naturally Inspired Perfumes - 'Extraits de Cologne' Products Contain Up to 90% Natural Ingredients
SCORE 5.5
This Year and Warm 520 Clicks Pub: Sep 20, 17
Naturally Inspired Perfumes
'Extraits de Cologne' Products Contain Up to 90% Natural Ingredients
L’Oréal’s Roger & Gallet brand recently recreated its Eau de Cologne range for consumers of today with fresh new branding that introduces them as ‘Extraits de Cologne.’... [More]
Free-From Eco Fragrances - CLEAN Reserve Makes Sustainable, Vegan, Ethical Fragrances
SCORE 5.9
This Year and Warm 288 Clicks Pub: Feb 28, 18
Free-From Eco Fragrances
CLEAN Reserve Makes Sustainable, Vegan, Ethical Fragrances
Finding the perfect personal fragrance can be a transformative experience, but CLEAN Reserve wants to make sure that consumers are able to go about it in a way that won’t adversely impact... [More]
Soothing Perfume Oils - H&M Beauty Offers an Eco-Conscious, Portable Fragrance
SCORE 5.6
This Year and Warm 410 Clicks Pub: Jun 27, 17
Soothing Perfume Oils
H&M Beauty Offers an Eco-Conscious, Portable Fragrance
The H&M Conscious brand offers a perfume oil that is ideally suited for those who enjoy natural fragrances that they can use on-the-go. The perfume oil has aromatherapy functions and is based... [More]
Recycled Waste Perfumes - Les Fleurs du Déchet Finds Beauty in Trash
SCORE 7.1
This Quarter and Warm 141 Clicks Pub: Apr 11, 18
Recycled Waste Perfumes
Les Fleurs du Déchet Finds Beauty in Trash
Luxury French fragrance company Etat Libre d’Orange and Ogilvy Paris are teaming up to create a new luxury perfume known as Les Fleurs du Déchet. Designed to disrupt the fragrance industry, this... [More]
Sustainable Genderless Fragrances - KIERIN NYC is a Disruptor with a Cruelty-Free, Natural Approach
SCORE 7.3
This Quarter and Warm 166 Clicks Pub: May 12, 18
Sustainable Genderless Fragrances
KIERIN NYC is a Disruptor with a Cruelty-Free, Natural Approach
KIERIN NYC is a disruptive beauty brand that is launching its debut fragrance collection with a focus on sustainability, natural ingredients, cruelty-free formulas and genderless scents. Since... [More]
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