'Savoy Steam' is the name of a new unisex eau de cologne from Penhaligon’s that is said to capture the refreshing essence of "the wet plunge from hot to cold."
The unisex scent crafted by perfumer Juliette Karagueuzoglou boasts uplifting top notes of bergamot, lemon, rosemary and mint, as well as comforting base notes like cedarwood, fir balsam and white musk. In the story that artfully describes the unisex eau de cologne, the brand describes: "Between the tiresome chores of reading the paper and being measured for a new suit, a gentleman could take a steam bath and attend to his Toilette. But now here’s the surprise... a woman could too."
Penhaligon’s is also offering its Savoy Steam fragrance in the form of a perfume.
Why This Trend Is Growing
- Unisex Scents
- Companies may consider creating more unisex scents to cater to individuals who prefer non-binary fragrances
- Refreshing Fragrances
- There is an opportunity for companies to create more refreshing fragrances that evoke feelings of revitalization and rejuvenation
- Multi-use Fragrances
- Companies could consider offering fragrances that can be used by people of different genders and for different occasions, providing versatility and value to customers
Industries Being Reshaped
- Perfume and Cologne Industry
- There is an opportunity for brands to create unisex and refreshing fragrances to cater to a wider audience
- Gender-neutral Products
- Companies that focus on gender-neutral products can expand their offerings to include unisex colognes and perfumes
- Beauty and Personal Care Industry
- There is an opportunity for brands to innovate and create fragrances that offer a multi-use experience for consumers
